The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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Award
Agency
Client
Title
Category
Annual ID
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York City
Client: Budweiser Category: Consumer - Brand Identity / Rebranding
A2C
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: A2C Category: Consumer - Brand Identity / Rebranding
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Emoji Ordering
Agency: CP+B / Boulder
Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
Silent Ads
Agency: CP+B / Boulder + Biscuit / LA
Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series
RelockLove
Agency: Marcel / Paris
Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
#TheReal10
Agency: Rethink + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Cinema Advertising / Cinema Advertising
Sharks ReScored
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Sound Design / Sound Design
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Mayhem DIY
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Publication Design / Publication Design
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Non-Profit - Publications / Publications
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Snackholidays
Agency: LES GAULOIS / PUTEAUX
Client: Transavia Category: Consumer - Ambient / Environmental / Ambient / Environmental
Innovation Class
Agency: Wieden+Kennedy / New York + M ss ng P eces / New York
Client: Delta Air Lines Category: Consumer - Ambient / Environmental / Ambient / Environmental
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA Category: Non-Profit - Print / Print
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Non-Profit - Cinema Advertising / Cinema Advertising
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Craft - Brand Voice / Brand Voice
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: CSR - Use of Technology / Use of Technology
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles
Client: Unicef Category: Craft - Animation / Animation
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Green Name
Agency: Dentsu Inc. / Tokyo
Client: Kirin Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Non-Genuine Animals
Agency: Y&R SA / Cape Town
Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation Category: Craft - Direction / Direction
We Are Greater Than I
Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam
Client: Samsung Category: Craft - Direction / Direction