The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond
Client: GEICO Category: Penta Pencil
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C Category: Craft - Music / Sound / Music / Sound
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral
The Man & The Dog
Agency: DDB Argentina / Buenos Aires + Central Films / Mexico
Client: Fundación Argentina de Trasplante Hepático Category: Non-Profit - Television / Television (Any Length) - Single
Not Allowed
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Close To Home
Agency: BBDO / New York
Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Blueprint of Typographic Landscape
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect Category: Craft - Typography - Single or Series / Typography - Single or Series
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading
Agency: emuni llp. / Tokyo
Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Craft - Animation / Animation
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: CSR - Use of Technology / Use of Technology
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
Award:
2016 Cross-Platform Best of Show Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16009G
Award:
2016 Design Best of Discipline Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16060G
Award:
2016 Responsive Environments Best of Discipline Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Annual ID:
RE16003G
Award:
2016 Print & Outdoor Best of Discipline Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16038G
Award:
2016 Intellectual Property Best of Discipline Pencil
Agency:
Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16008G
Award:
2016 Mobile Best of Discipline Pencil
Agency:
what3words / London
Client:
what3words
Title:
The world addressed
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16024G
Award:
2016 Social Media Best of Discipline Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G
Award:
2016 Film Best of Discipline Pencil
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16030G
Award:
2016 Public Relations Best of Discipline Pencil
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16008G
Award:
2016 Direct Best of Discipline Pencil
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16007G
Award:
2016 UX / UI Best of Discipline Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 Interactive Best of Discipline Pencil
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16008G
Award:
2016 Cross-Platform Best of Discipline Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16009G
Award:
2016 Radio Best of Discipline Pencil
Agency:
Sancho BBDO / Bogota
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16009G
Award:
2016 Branded Entertainment Best of Discipline Pencil
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Brand or Product Integration into Storyline / Film
Annual ID:
BE16019G
Award:
2016 Penta Pencil Penta Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Annual ID:
PE16001P
Award:
2016 Penta Pencil Penta Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Annual ID:
PE16002P
Award:
2016 Cross-Platform Green Pencil
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16029V
Award:
2016 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16060G
Award:
2016 Design Gold Pencil
Agency:
NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Annual ID:
DE16036G
Award:
2016 Mobile Gold Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16007G
Award:
2016 Design Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16056G
Award:
2016 Intellectual Property Gold Pencil
Agency:
R/GA / New York + Owlet / Provo
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16002G
Award:
2016 Radio Gold Pencil
Agency:
FCB 1886 / Johannesburg
Client:
Cell C
Title:
Igugu
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16012G
Award:
2016 UX / UI Gold Pencil
Agency:
AKQA / Sao Paulo + AKQA / London
Client:
Usher
Title:
Don't Look Away
Category:
CSR - Web / Web
Annual ID:
UX16013G
Award:
2016 Public Relations Gold Pencil
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16026G
Award:
2016 Intellectual Property Gold Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16005G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16049G
Award:
2016 Film Gold Pencil
Agency:
DDB Argentina / Buenos Aires + Central Films / Mexico
Client:
Fundación Argentina de Trasplante Hepático
Title:
The Man & The Dog
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16059G
Award:
2016 Film Gold Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Not Allowed
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16060G
Award:
2016 Film Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16056G
Award:
2016 Cross-Platform Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16018G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16019G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16022G
Award:
2016 Design Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16047G
Award:
2016 Design Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16048G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16037G
Award:
2016 Design Gold Pencil
Agency:
Grand Deluxe / Matsuyama
Client:
Hori Architect
Title:
Blueprint of Typographic Landscape
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16073G
Award:
2016 Design Gold Pencil
Agency:
HAKUHODO Inc. / Tokyo
Client:
Tsukiji Tama Sushi
Title:
Sushi Fonts
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16074G
Award:
2016 UX / UI Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Cross-Channel / Cross-Channel
Annual ID:
UX16015G
Award:
2016 Design Gold Pencil
Agency:
emuni llp. / Tokyo
Client:
Earth & Salt
Title:
Shapes
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16001G
Award:
2016 Design Gold Pencil
Agency:
emuni llp. / Tokyo
Client:
Rapyard
Title:
Loading
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16002G
Award:
2016 Film Gold Pencil
Agency:
Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Craft - Animation / Animation
Annual ID:
FI16091G
Award:
2016 Film Gold Pencil
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Annual ID:
FI16092G
Award:
2016 Direct Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16030G
Award:
2016 Responsive Environments Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Annual ID:
RE16003G
Award:
2016 Film Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York + The Mill / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16066G
Award:
2016 Mobile Gold Pencil
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16017G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16038G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16006G
