The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
Award
Category
-
Category
Select Category
- Select Category
- Brand Transformation
- Craft
- Experiential
- Innovation in Cross-Platform
- Integrated Branding
- Self-Promotion
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17025B_13.jpg)
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Craft / Illustration - Campaign
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17015B_12.jpg)
Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Integrated Branding
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17016B_10.jpg)
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Integrated Branding
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17027B_10.jpg)
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Craft / Animation - Campaign
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17018B_10.jpg)
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Integrated Branding / Integrated Online
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17019B_11.jpg)
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Integrated Branding / Integrated Online
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17030B_11.jpg)
Snickers Live
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17006B_12.jpg)
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft Category: Experiential / Installations
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17003B_12.jpg)
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania Category: Experiential / Events & Competitions
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17025B_13.jpg)
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP17025B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17015B_12.jpg)
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client:
IKEA
Title:
Where Life Happens
Category:
Integrated Branding
Annual ID:
OS_CP17015B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17016B_10.jpg)
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client:
Pantene
Title:
#DadDo
Category:
Integrated Branding
Annual ID:
OS_CP17016B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17027B_10.jpg)
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17027B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17018B_10.jpg)
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17018B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17019B_11.jpg)
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17019B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17030B_11.jpg)
Award:
2017 Cross-Platform Bronze Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP17030B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17006B_12.jpg)
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB / Chicago
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Annual ID:
OS_CP17006B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_CP17003B_12.jpg)