The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Stunts & Activations
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Real-Time Data
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Non-traditional & Guerrilla Marketing
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup Category: Social Channel / Single Platform
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Pleasure Pursuit
Agency: Media.Monks / Amsterdam + Media.Monks / New York
Client: Coach Category: Visual Craft / Art Direction
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Visual Craft / Art Direction
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
The Freshest - Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Custom Content
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Current Event Response
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Design
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Short Form Video / Series / Episodic
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Experiential Audio
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Art Direction
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Multi-Region or Market / Consumer / Brand
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Writing
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas Category: Brand Partnerships
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand Partnerships
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Craft / Use of Technology
The Watch
Agency: Leo Burnett Canada / Toronto
Client: Melanin Gamers Category: Craft / Use of Technology
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Moving Image / Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Active Engagement / Call to Action
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Integrated Digital & Physical Product / In-Market
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Influencer Marketing / Multi-Channel
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz Category: Influencer Marketing / Multi-Channel
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Cross-Channel UX / UI / Digital / Physical
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Craft / Data-Driven Personalization
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei Category: Experiential Radio & Audio