The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Integrated Campaign
The Last Mask
Agency: J. Walter Thompson Colombia / Bogota
Client: Natalia Ponce de Leon Foundation Category: Integrated Campaign
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam Category: Integrated Campaign
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Real-Time Response / Activity / Proactive Communications
Creating Cupfusion
Agency: Ketchum / Washington, D.C.
Client: The Hershey Company Category: Real-Time Response / Activity / Proactive Communications
TRUMP
Agency: Memac Ogilvy Advize / Amman
Client: Royal Jordanian Category: Real-Time Response / Activity / Proactive Communications
OOOHLYMPICS
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Real-Time Response / Activity / Proactive Communications
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia Category: Media Relations
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Media Relations
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client: Mouvement du Nid Category: Media Relations
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016 Category: Media Relations
Dirty Watercolor
Agency: TBWA\Santiago Mangada Puno / Makati
Client: ABS CBN FOUNDATION Category: Media Relations
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Media Relations
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia Category: Brand Voice
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Brand Voice
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Brand Voice
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Brand Voice
Sign Their Yearbook
Agency: Volt / Stockholm
Client: New Yorkers Against Gun Violence Category: Brand Voice
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Brand Voice
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Real-Time Response / Activity / Crisis Communications
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Real-Time Response / Activity / Crisis Communications
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Community Building
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
What Family Means
Agency: NBS / Rio de Janeiro
Client: Houaiss Dictionary Category: Community Building
The Cognitive Collection designed by Jason Grech + IBM Watson
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: IBM Category: Community Building
Award:
2017 Public Relations Merit Award
Agency:
CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Campaign
Annual ID:
OS_PR17077M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Colombia / Bogota
Client:
Natalia Ponce de Leon Foundation
Title:
The Last Mask
Category:
Integrated Campaign
Annual ID:
OS_PR17078M
Award:
2017 Public Relations Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Campaign
Annual ID:
OS_PR17079M
Award:
2017 Public Relations Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Adidas
Title:
Adidas Odds
Category:
Integrated Campaign
Annual ID:
OS_PR17080M
Award:
2017 Public Relations Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17071M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17072M
Award:
2017 Public Relations Merit Award
Agency:
Ketchum / Washington, D.C.
Client:
The Hershey Company
Title:
Creating Cupfusion
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17073M
Award:
2017 Public Relations Merit Award
Agency:
Memac Ogilvy Advize / Amman
Client:
Royal Jordanian
Title:
TRUMP
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17074M
Award:
2017 Public Relations Merit Award
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
OOOHLYMPICS
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17075M
Award:
2017 Public Relations Merit Award
Agency:
BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Media Relations
Annual ID:
OS_PR17031M
Award:
2017 Public Relations Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America
Title:
#MakeADogsDay
Category:
Media Relations
Annual ID:
OS_PR17032M
Award:
2017 Public Relations Merit Award
Agency:
Host / Sydney
Client:
Air New Zealand
Title:
Summer Wonderland
Category:
Media Relations
Annual ID:
OS_PR17033M
Award:
2017 Public Relations Merit Award
Agency:
McCann / New York
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Annual ID:
OS_PR17034M
Award:
2017 Public Relations Merit Award
Agency:
McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Annual ID:
OS_PR17035M
Award:
2017 Public Relations Merit Award
Agency:
Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Media Relations
Annual ID:
OS_PR17036M
Award:
2017 Public Relations Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
ABS CBN FOUNDATION
Title:
Dirty Watercolor
Category:
Media Relations
Annual ID:
OS_PR17037M
Award:
2017 Public Relations Merit Award
Agency:
Weber Shandwick / New York + BBDO / San Francisco
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Annual ID:
OS_PR17038M
Award:
2017 Public Relations Merit Award
Agency:
BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Brand Voice
Annual ID:
OS_PR17060M
Award:
2017 Public Relations Merit Award
Agency:
FCB Inferno / London
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Brand Voice
Annual ID:
OS_PR17061M
Award:
2017 Public Relations Merit Award
Agency:
Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client:
Pantene
Title:
#DadDo
Category:
Brand Voice
Annual ID:
OS_PR17062M
Award:
2017 Public Relations Merit Award
Agency:
Leo Burnett Mexico / Mexico City
Client:
Corona
Title:
Photo Without Borders
Category:
Brand Voice
Annual ID:
OS_PR17063M
Award:
2017 Public Relations Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Brand Voice
Annual ID:
OS_PR17064M
Award:
2017 Public Relations Merit Award
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Brand Voice
Annual ID:
OS_PR17065M
Award:
2017 Public Relations Merit Award
Agency:
Volt / Stockholm
Client:
New Yorkers Against Gun Violence
Title:
Sign Their Yearbook
Category:
Brand Voice
Annual ID:
OS_PR17066M
Award:
2017 Public Relations Merit Award
Agency:
Weber Shandwick / New York + BBDO / San Francisco
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Brand Voice
Annual ID:
OS_PR17067M
Award:
2017 Public Relations Merit Award
Agency:
180LA / Santa Monica + MediaMonks / Amsterdam
Client:
Unicef
Title:
Unfairy Tales
Category:
Real-Time Response / Activity / Crisis Communications
Annual ID:
OS_PR17069M
Award:
2017 Public Relations Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Real-Time Response / Activity / Crisis Communications
Annual ID:
OS_PR17070M
Award:
2017 Public Relations Merit Award
Agency:
Cheil / Hong Kong
Client:
Samsung
Title:
#BeTheirEyes
Category:
Community Building
Annual ID:
OS_PR17052M
Award:
2017 Public Relations Merit Award
Agency:
Grey Canada / Toronto
Client:
Ovarian Cancer Canada
Title:
Ladyballs
Category:
Community Building
Annual ID:
OS_PR17053M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Community Building
Annual ID:
OS_PR17054M
Award:
2017 Public Relations Merit Award
Agency:
LatinWorks / Austin
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Community Building
Annual ID:
OS_PR17055M
Award:
2017 Public Relations Merit Award
Agency:
McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Community Building
Annual ID:
OS_PR17056M
Award:
2017 Public Relations Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Houaiss Dictionary
Title:
What Family Means
Category:
Community Building
Annual ID:
OS_PR17057M
Award:
2017 Public Relations Merit Award
Agency:
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client:
IBM
Title:
The Cognitive Collection designed by Jason Grech + IBM Watson
Category:
Community Building
Annual ID:
OS_PR17058M