The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
Category
-
Category
Select Category
- Select Category
- Ambient
- Craft
- Digital
- Innovation in Direct
- Self-Promotion
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Digital / Social Media & Viral Marketing
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Digital / Social Media & Viral Marketing
#WhoIsTheKing
Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris
Client: Burger King Category: Digital / Social Media & Viral Marketing
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank
Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Digital / Social Media & Viral Marketing
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Digital / Social Media & Viral Marketing
Your Name Saves
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Digital / Social Media & Viral Marketing
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
FlyBabies
Agency: MullenLowe / New York
Client: JetBlue Category: Digital / Social Media & Viral Marketing
Cadbury Pre Joy
Agency: Ogilvy & Mather / Johannesburg
Client: Mondelez Category: Digital / Social Media & Viral Marketing
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Digital / Social Media & Viral Marketing
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Digital / Social Media & Viral Marketing
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas Category: Digital / Social Media & Viral Marketing
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Digital / Social Media & Viral Marketing
Supporters all the way
Agency: FRED & FARID / Paris
Client: Société Générale Category: Ambient / Billboards & Transit - Campaign
Tackle Homelessness
Agency: Boys and Girls / Dublin + Mediavest / Dublin
Client: Three Ireland Category: Ambient / Non-Broadcast Video
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Ambient / P.O.P. & In-Store - Campaign
The Refugee Collection
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Refugees International Japan Category: Ambient / P.O.P. & In-Store - Campaign
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client: Steve Waugh Foundation Category: Innovation in Direct
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Innovation in Direct
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA Category: Innovation in Direct
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Direct
Ahlan Bear
Agency: Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client: COSTI Immigrant Services Category: Innovation in Direct
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Innovation in Direct
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Print / Flat & Dimensional
HEAT TECH WINDOW
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client: UNIQLO Category: Print / Flat & Dimensional
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Print / Flat & Dimensional
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client: South African Breweries Category: Print / Flat & Dimensional
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Print / Flat & Dimensional
IKEA It's that affordable PRICE TAGs
Agency: Memac Ogilvy / Dubai
Client: IKEA Saudi Arabia Category: Print / Flat & Dimensional
Print Ad Blocker
Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm
Client: Telenor Företag Category: Print / Flat & Dimensional
Addressing The Problem
Agency: OgilvyOne / London
Client: What 3 Words Category: Print / Flat & Dimensional
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft / Writing - Single or Campaign
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine Category: Ambient / Billboards & Transit - Single
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO CRIOLA Category: Ambient / Billboards & Transit - Single
The Rainwater Drinking Fountain
Agency: WMcCann / Rio de Janeiro
Client: Água Mineral Crystal / Coca-Cola Brasil Category: Ambient / Billboards & Transit - Single
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Ambient / Immersive / Installations
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Ambient / Immersive / Installations
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Ambient / Immersive / Installations
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Ambient / Immersive / Installations
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partnership Category: Ambient / Immersive / Installations
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
Apartment Stores
Agency: Nurun / Paris
Client: Delamaison Category: Ambient / Immersive / Installations
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Ambient / Immersive / Installations