The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree Category: Craft / Data-Driven Personalization
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential / In-Person Events
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Craft / Writing
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Targeted Video / Online
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm
Client: Evoko Category: Targeted Video / Online
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Targeted Video / Online
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life Category: Brand Partnerships
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Brand Partnerships
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Brand Partnerships
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Brand Partnerships
Adobe x Bowie
Agency: Dentsu Creative / Amsterdam + RESN / Amsterdam + Antfood / Amsterdam
Client: Adobe Category: Craft / Use of Technology
Story Portrait
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Craft / Use of Technology
Missing Stock
Agency: Wunderman Thompson / Bogotá
Client: Fundación Internacional Para El Reencuentro / MUDI Category: Out of Home / Billboards & Transit
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Integrated Campaign
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Integrated Campaign
Heinz LVII Meanz 57
Agency: Rethink + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz Category: Integrated Campaign
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup Category: Experiential / Virtual Events
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group Category: Experiential / Brand Installations
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle Category: Experiential / Brand Installations
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Hybrid Events
Dream Transfer
Agency: McCann / London + MediaCom / London + Weber Shandwick / London + Craft / London
Client: eBay UK Category: Experiential / Hybrid Events
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Social Media Post / Single
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank Category: Physical Items
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Physical Items
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Physical Items
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Physical Items
Plan (a)
Agency: Promise / Johannesburg + AfriSam / Johannesburg + BlackStudio / Johannesburg
Client: AfriSam + BlackStudio Category: Physical Items
Letters Home
Agency: Zulu Alpha Kilo + HomeEquity Bank + Royal Canadian Legion
Client: HomeEquity Bank / Royal Canadian Legion Category: Physical Items
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client: McDonald's Category: Digital & Online / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Digital & Online / Gaming
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid
Client: PepsiCo Category: Digital & Online / Gaming
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Digital & Online / Gaming
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client: Samsung Category: Digital & Online / Ecommerce
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Direct Marketing
Coca-Cola Magic Audios
Agency: Ogilvy Brasil / São Paulo + The Coca-Cola Company / São Paulo + Take/Blip / São Paulo
Client: Coca-Cola Company Category: Innovation & Transformation / Innovation in Direct Marketing
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings Category: Innovation & Transformation / Innovation in Direct Marketing
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever Category: Innovation & Transformation / Innovation in Direct Marketing
Mind Ordering
Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client: Domino's Category: Innovation & Transformation / Innovation in Direct Marketing
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Digital & Online / Websites & Mobile
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Digital & Online / Websites & Mobile
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Digital & Online / Websites & Mobile