The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
#ReadingforROOTS
Agency: 360i / New York
Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Your Name Saves
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Special Sponsors
Agency: Leo Burnett Colombia / Bogota
Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Digital / Websites, Mobile, & Banners
Made by professionals
Agency: SID LEE / Paris
Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
SIGNEMOJI
Agency: TBWA / Shanghai
Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Whopper Exchange
Agency: AKQA / São Paulo
Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours
Agency: BBDO / New York + EG Plus / New York
Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow
Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox
Agency: Marcel / Paris
Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch
Agency: Serviceplan / Munich
Client: METRO Category: Ambient / P.O.P. & In-Store - Single
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Ambient / Live Events
Anti-Rival Vaccine
Agency: Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba
Client: BandSports Category: Ambient / Live Events
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Ambient / Live Events
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Craft / Art Direction - Single or Campaign
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Craft / Art Direction - Single or Campaign
PorcelainBones
Agency: Les Gaulois / PUTEAUX
Client: AMGEN Category: Craft / Art Direction - Single or Campaign
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Art Direction - Single or Campaign
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Craft / Art Direction - Single or Campaign
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Ambient / Immersive / Installations
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Ambient / Immersive / Installations
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Ambient / Immersive / Installations
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Ambient / Immersive / Installations
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partnership Category: Ambient / Immersive / Installations
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
Apartment Stores
Agency: Nurun / Paris
Client: Delamaison Category: Ambient / Immersive / Installations
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Ambient / Immersive / Installations
25m2 Syria
Agency: POL / Oslo
Client: NRK TV-aksjonen & IKEA Category: Ambient / Immersive / Installations
The Book Of Wara'ná
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica Category: Craft / Printing / Production - Single or Campaign
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft / Writing - Single or Campaign
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round Category: Self-Promotion
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Craft / Use of Digital Technology - Single or Campaign
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign
Typevoice
Agency: Ogilvy / New York
Client: Webby Awards Category: Craft / Use of Digital Technology - Single or Campaign
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Craft / Use of Digital Technology - Single or Campaign
Donate your data
Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client: Waoo Category: Craft / Use of Digital Technology - Single or Campaign
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client: Steve Waugh Foundation Category: Innovation in Direct
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Innovation in Direct
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA Category: Innovation in Direct
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Direct