The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Ambient / Immersive / Installations
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Innovation in Mobile
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Agency: DENTSU INC. / Tokyo
Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Mobile / User Experience
SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG Insurance Category: Mobile / User Experience
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Craft / Illustration - Campaign
The Alternative Facts Game
Agency: The Alternative Facts Game / America
Client: The Alternative Facts Game Category: Self-Promotion
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Branded Social Post / Branded Social Campaign
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Orgasm for all
Agency: Shackleton / Barcelona
Client: Durex Category: Branded Social Post / Branded Social Campaign
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO Criola Category: Branded Social Post / Branded Social Campaign
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania Category: Experiential / Events & Competitions
Starbucks Doubleshot Presents: Uploaded
Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Experiential / Live Events
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Experiential / Live Events
The Cliché
Agency: Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo
Client: Heineken Category: Experiential / Live Events
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber Category: Online / Long Form - Single
Doppelgängers Tourist
Agency: LAPIZ / Chicago
Client: Mexico Tourism Board Category: Online / Short Form - Single
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
PPAP LIVE @ YOUTUBE FANFEST
Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
Maps
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Web / Utility
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike Category: Craft - Direction / Direction - Single
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in UX / UI / Single Channel
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Digital / Game Design
Moto Mods + YouTube Heroes
Agency: Portal A / San Francisco + Weber Shandwick / Chicago
Client: Lenovo Category: Influencer Marketing / Single Channel
Macunaíma
Agency: Casa Rex / São Paulo
Client: Ateliê Editorial Category: Editorial / Book Layout Design
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
HRC 2016 Annual Report
Agency: Design Army / Washington D.C.
Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles Category: Television / Short Form - Single
Swap
Agency: BBDO / New York + O Positive / New York
Client: Foot Locker Kids Category: Television / Short Form - Single
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Social Media Page by a Brand
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Craft / Animation - Campaign
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Craft - Cinematography / Cinematography - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Award:
2017 Social Media Bronze Pencil
Agency:
BBDO / New York
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Annual ID:
OS_SM17033B
Award:
2017 Social Media Bronze Pencil
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Innovation in Social Media
Annual ID:
OS_SM17034B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17012B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17013B
Award:
2017 Public Relations Bronze Pencil
Agency:
BWM Dentsu / Sydney
Client:
BabyLove
Title:
Premmie Proud
Category:
Community Building
Annual ID:
OS_PR17013B
Award:
2017 Mobile Bronze Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Mobile
Annual ID:
OS_MO17031B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Beatink Inc / Opal Limited
Title:
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17082B
Award:
2017 Design Bronze Pencil
Agency:
Kinetic / Singapore + Holycrap.sg / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. In The Name Of The Father
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17083B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17048B
Award:
2017 UX / UI Bronze Pencil
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Mobile / User Experience
Annual ID:
OS_UX17011B
Award:
2017 UX / UI Bronze Pencil
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG Insurance
Title:
SAFE&SOUND Music Player
Category:
Mobile / User Experience
Annual ID:
OS_UX17012B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP17025B
Award:
2017 Design Bronze Pencil
Agency:
The Alternative Facts Game / America
Client:
The Alternative Facts Game
Title:
The Alternative Facts Game
Category:
Self-Promotion
Annual ID:
OS_DE17064B
Award:
2017 Social Media Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client:
Cheetos
Title:
Cheetos Museum
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17007B
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17008B
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17009B
Award:
2017 Social Media Bronze Pencil
Agency:
Shackleton / Barcelona
Client:
Durex
Title:
Orgasm for all
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17010B
Award:
2017 Social Media Bronze Pencil
Agency:
W3haus / São Paulo
Client:
NGO Criola
Title:
Mirrors of Racism
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17011B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
TBWA / Stockholm + B-Reel / Stockholm
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17003B
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client:
Starbucks Doubleshot
Title:
Starbucks Doubleshot Presents: Uploaded
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17008B
Award:
2017 Public Relations Bronze Pencil
Agency:
McCann Worldgroup / Bogotá
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Reputation Management
Annual ID:
OS_PR17021B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Experiential / Live Events
Annual ID:
OS_BE17029B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Live Events
Annual ID:
OS_BE17030B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo
Client:
Heineken
Title:
The Cliché
Category:
Experiential / Live Events
Annual ID:
OS_BE17031B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client:
84 Lumber
Title:
The Journey
Category:
Online / Long Form - Single
Annual ID:
OS_BE17015B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
LAPIZ / Chicago
Client:
Mexico Tourism Board
Title:
Doppelgängers Tourist
Category:
Online / Short Form - Single
Annual ID:
OS_BE17008B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17004B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client:
Google Inc.
Title:
PPAP LIVE @ YOUTUBE FANFEST
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI17040B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17028B
Award:
2017 Social Media Bronze Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Episode Leak
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17004B
Award:
2017 UX / UI Bronze Pencil
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Annual ID:
OS_UX17002B
Award:
2017 Interactive Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17013B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client:
Nike
Title:
Unlimited You
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17005B
Award:
2017 UX / UI Bronze Pencil
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17019B
Award:
2017 Design Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Digital / Game Design
Annual ID:
OS_DE17049B
Award:
2017 Mobile Bronze Pencil
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_MO17024B
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Portal A / San Francisco + Weber Shandwick / Chicago
Client:
Lenovo
Title:
Moto Mods + YouTube Heroes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17003B
Award:
2017 Social Media Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Annual ID:
OS_SM17028B
Award:
2017 Design Bronze Pencil
Agency:
Casa Rex / São Paulo
Client:
Ateliê Editorial
Title:
Macunaíma
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17016B
Award:
2017 Design Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17017B
Award:
2017 Design Bronze Pencil
Agency:
COLLINS / New York
Client:
COLLINS
Title:
Kernit Display
Category:
Typography / Typeface Design
Annual ID:
OS_DE17019B
Award:
2017 Design Bronze Pencil
Agency:
Design Army / Washington D.C.
Client:
HUMAN RIGHTS CAMPAIGN
Title:
HRC 2016 Annual Report
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Annual ID:
OS_DE17006B
Award:
2017 Mobile Bronze Pencil
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America's New App
Category:
Applications
Annual ID:
OS_MO17003B
Award:
2017 Film Bronze Pencil
Agency:
adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI17003B
Award:
2017 Film Bronze Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Annual ID:
OS_FI17004B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
3 Pretty Playful Minutes
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17050B
Award:
2017 Social Media Bronze Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17001B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Annual ID:
OS_CP17027B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client:
H&M
Title:
Come Together
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17017B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17018B
