The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Starving Artists
Agency: BBDO / New York
Client: Mars Chocolate North America - Snickers Crisper Category: Custom Content
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand
Agency: Leo Burnett / Toronto + Jungle Media / Toronto
Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Real Estate Phil’s-osophies
Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client: National Association of Realtors Category: Brand Transformation
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Brand Transformation
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client: Norton Category: Brand Transformation
Martyrs Newspaper – El Salvador
Agency: Underline Studio / Toronto
Client: Underline Studio Category: Editorial / Newspaper Design
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Every Pixel Counts (Bunch)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards Category: Craft / Writing - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
The Everyman Meal - Cherry Lip Balm
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
You Should Have Called - Email
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Craft / Writing - Single
The Everyman Meal - Coloured Weights
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids
Agency: FITCH / London
Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation
Agency: KBS Canada / Toronto
Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape
Agency: Salesforce / San Francisco + Obscura / San Francisco
Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery
Agency: Second Story, part of SapientRazorfish / Portland
Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir
Agency: Sid Lee / New York
Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room
Agency: thjnk ag / Hamburg
Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café
Agency: Zulu Alpha Kilo / Toronto
Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
Love At First Wash - Barking Puppy
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK Category: Broadcast / Any Length - Single
Opel Follow Assist
Agency: Scholz & Friends / Hamburg
Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE
Agency: Sid Lee / Toronto + M&H / Toronto
Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Promotional / Posters - Series
The Unlikely Hero
Agency: 22squared / Atlanta, Tampa
Client: Interface Category: Motion Graphics / Single
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Packaging / Specialty
Award:
2017 Radio Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America - Snickers Crisper
Title:
Starving Artists
Category:
Custom Content
Annual ID:
OS_RA17038M
Award:
2017 Print & Outdoor Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17155M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Jungle Media / Toronto
Client:
Yellow Pages
Title:
The Lemonade Stand
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17156M
Award:
2017 Print & Outdoor Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17157M
Award:
2017 Cross-Platform Merit Award
Agency:
Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client:
National Association of Realtors
Title:
Real Estate Phil’s-osophies
Category:
Brand Transformation
Annual ID:
OS_CP17066M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Brand Transformation
Annual ID:
OS_CP17067M
Award:
2017 Cross-Platform Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Brand Transformation
Annual ID:
OS_CP17068M
Award:
2017 Cross-Platform Merit Award
Agency:
Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client:
Norton
Title:
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Category:
Brand Transformation
Annual ID:
OS_CP17069M
Award:
2017 Cross-Platform Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Sugar Detox
Category:
Brand Transformation
Annual ID:
OS_CP17071M
Award:
2017 Design Merit Award
Agency:
Underline Studio / Toronto
Client:
Underline Studio
Title:
Martyrs Newspaper – El Salvador
Category:
Editorial / Newspaper Design
Annual ID:
OS_DE17128M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17131M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17132M
Award:
2017 Print & Outdoor Merit Award
Agency:
Rosapark / Paris
Client:
Fruits and Wine
Title:
Picnic Blanket
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17133M
Award:
2017 Radio Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD Next Awards
Title:
Every Pixel Counts (Bunch)
Category:
Craft / Writing - Single
Annual ID:
OS_RA17044M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Craft / Writing - Single
Annual ID:
OS_RA17045M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Craft / Writing - Single
Annual ID:
OS_RA17046M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Cherry Lip Balm
Category:
Craft / Writing - Single
Annual ID:
OS_RA17047M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called - Email
Category:
Craft / Writing - Single
Annual ID:
OS_RA17048M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Coloured Weights
Category:
Craft / Writing - Single
Annual ID:
OS_RA17049M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17217M
Award:
2017 Design Merit Award
Agency:
FITCH / London
Client:
Chalhoub Group
Title:
Level Kids
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17218M
Award:
2017 Design Merit Award
Agency:
KBS Canada / Toronto
Client:
Innocence Canada
Title:
Innocence Canada Installation
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17219M
Award:
2017 Design Merit Award
Agency:
Salesforce / San Francisco + Obscura / San Francisco
Client:
Salesforce
Title:
Salesforce West Lobby Pixelscape
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17220M
Award:
2017 Design Merit Award
Agency:
Second Story, part of SapientRazorfish / Portland
Client:
San Francisco Museum of Modern Art
Title:
Photography Interpretive Gallery
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17221M
Award:
2017 Design Merit Award
Agency:
Sid Lee / New York
Client:
Stella Artois
Title:
Stella Artois hosts Le Savoir
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17222M
Award:
2017 Design Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17223M
Award:
2017 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
McDonald's
Title:
Originals
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17224M
Award:
2017 Design Merit Award
Agency:
thjnk ag / Hamburg
Client:
Swissôtel Hotels & Resorts
Title:
Vitality Room
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17225M
Award:
2017 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Harley-Davidson
Title:
1903 | A Harley-Davidson Café
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17226M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Barking Puppy
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17025M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17026M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17027M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17028M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17029M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17030M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17031M
Award:
2017 Radio Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17032M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17147M
Award:
2017 Design Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17148M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17149M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17150M
Award:
2017 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17151M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17152M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17153M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto + M&H / Toronto
Client:
Maple Leaf Sports & Entertainment Ltd.
Title:
KYLE DON'T STOP #NBAVOTE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17154M
Award:
2017 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17155M
Award:
2017 Design Merit Award
Agency:
22squared / Atlanta, Tampa
Client:
Interface
Title:
The Unlikely Hero
Category:
Motion Graphics / Single
Annual ID:
OS_DE17232M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Motion Graphics / Single
Annual ID:
OS_DE17233M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Packaging / Specialty
Annual ID:
OS_DE17181M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Packaging / Specialty
Annual ID:
OS_DE17182M
