The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Magic Words - The Book
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Design / Print Design
Paper Glasses
Agency: Grey / Mexico City
Client: Save the Children Category: Innovation in Design / Print Design
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft / Writing - Single or Campaign
Navigating Responsibly
Agency: Spring/Summer / Copenhagen
Client: Danish shipowners’ Association Category: Web / User Experience
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids
Agency: FITCH / London
Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation
Agency: KBS Canada / Toronto
Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape
Agency: Salesforce / San Francisco + Obscura / San Francisco
Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery
Agency: Second Story, part of SapientRazorfish / Portland
Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir
Agency: Sid Lee / New York
Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room
Agency: thjnk ag / Hamburg
Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café
Agency: Zulu Alpha Kilo / Toronto
Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco
Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
Adaptoys
Agency: 360i / New York + Axios NYC / New York
Client: Christopher & Dana Reeve Foundation Category: Innovation in Interactive / Gaming
Los Santos Pride
Agency: Garbergs / Stockholm
Client: Stockholm Pride Category: Innovation in Interactive / Gaming
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid
Agency: Publicis Conseil / Paris
Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Craft / Writing - Single or Campaign
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Websites
Pharrell Williams Personal Website
Agency: FiveHundred / New York + i am OTHER / New York
Client: i am OTHER Category: Websites
Weber Genesis II
Agency: Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global
Client: Weber Category: Websites
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo
Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST-
Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Online / Short Form - Single
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Online / Short Form - Single
Blind Love
Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York
Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback
Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Online / Short Form - Single