The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.


Deadline to Enter: February 16, 2018

Award

Agency

Client

Title

Category

Annual ID

We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Storytelling
Project Bloks Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
Social Innovation Campaign Agency: BBDO / New York Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
OFFF By Night 2016 Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn Client: Mill+ Category: Motion Graphics / Title Sequences
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Reputation Management
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations

2017 Film Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

OS_FI17010G

2017 UX / UI Gold Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Web / Utility

OS_UX17001G

2017 Responsive Environments Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Storytelling

OS_RE17008G

2017 Responsive Environments Silver Pencil

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Craft / Storytelling

OS_RE17009S

2017 UX / UI Bronze Pencil

Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London

Google

Project Bloks

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17014B

2017 UX / UI Silver Pencil

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17013S

2017 UX / UI Bronze Pencil

BBDO / New York

Lowe's

Social Innovation Campaign

Innovation in UX / UI / Cross-Channel

OS_UX17020B

2017 Design Bronze Pencil

Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn

Mill+

OFFF By Night 2016

Motion Graphics / Title Sequences

OS_DE17063B

2017 Public Relations Bronze Pencil

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Reputation Management

OS_PR17021B

2017 Public Relations Gold Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Reputation Management

OS_PR17019G

2017 Public Relations Silver Pencil

MullenLowe / New York

JetBlue

FlyBabies

Reputation Management

OS_PR17020S

2017 Public Relations Silver Pencil

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Innovation in Public Relations

OS_PR17030S

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