The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Integrated Branding
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Integrated Branding
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Integrated Branding
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Sound - Campaign
Shindoor Khela - No Condition Apply
Agency: FCBIndia Group / Delhi
Client: The Times Of India Category: Experiential / Events & Competitions
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Experiential / Events & Competitions
Fans of Love
Agency: R/GA / New York
Client: Ad Council Category: Experiential / Events & Competitions
Breaking2
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Experiential / Events & Competitions
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Innovation in Cross-Platform / Integrated Branding
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Innovation in Cross-Platform / Integrated Branding
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Camelpower
Agency: TBWA\RAAD / Dubai
Client: Nissan Category: Innovation in Cross-Platform / Integrated Branding
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Integrated Branding / Integrated Online
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm
Client:
Klarna
Title:
SMOOOTH
Category:
Integrated Branding
Annual ID:
OS_CP18043M
Award:
2018 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Integrated Branding
Annual ID:
OS_CP18044M
Award:
2018 Cross-Platform Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Integrated Branding
Annual ID:
OS_CP18045M
Award:
2018 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
KFC Brand
Category:
Integrated Branding
Annual ID:
OS_CP18046M
Award:
2018 Cross-Platform Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Annual ID:
OS_CP18059M
Award:
2018 Cross-Platform Merit Award
Agency:
FCBIndia Group / Delhi
Client:
The Times Of India
Title:
Shindoor Khela - No Condition Apply
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18025M
Award:
2018 Cross-Platform Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18026M
Award:
2018 Cross-Platform Merit Award
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18027M
Award:
2018 Cross-Platform Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18028M
Award:
2018 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Breaking2
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18029M
Award:
2018 Cross-Platform Merit Award
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18064M
Award:
2018 Cross-Platform Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18065M
Award:
2018 Cross-Platform Merit Award
Agency:
Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18066M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18067M
Award:
2018 Cross-Platform Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Nissan
Title:
Camelpower
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18068M
Award:
2018 Cross-Platform Merit Award
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18047M
Award:
2018 Cross-Platform Merit Award
Agency:
McCANN / Sydney
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18053M
Award:
2018 Cross-Platform Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18054M