The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Digital Design
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Moving Image / Single
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
Stacy's Stands with You
Agency: Goodby Silverstein & Partners / San Francisco
Client: Stacy's Pita Chips Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging
Agency: Jones Knowles Ritchie / New York
Client: AB-InBev – Budweiser Category: Packaging / Specialty
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors Category: Moving Image / Series
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI Category: Experiential / Environmental / Indoor Spaces
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers Category: Moving Image / Title Sequences
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram Category: Promotional / Posters - Series
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight
Agency: Jung von Matt/ AG / Hamburg
Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital Design
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Digital Design
A Message From Earth
Agency: WeTransfer / Amsterdam + Stink Studios / Los Angeles
Client: WeTransfer Category: Digital Design
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Illustration - Single or Series
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
Shot Reverse Shot
Agency: Buzzman / 75010, Paris
Client: Huawei Category: Branding / Brand Installations
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Branding / Brand Installations
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Branding / Brand Installations
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Branding / Brand Installations
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Brand Installations
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Single
Celebrating 50 Golden Yearz
Agency: Jones Knowles Ritchie / London
Client: Heinz Category: Packaging / Mass-market
Burnside Oregon Oaked Bourbon
Agency: Sandstrom Partners / Portland
Client: Eastside Distilling Category: Packaging / Mass-market
Bedlam Vodka
Agency: The Republik / Raleigh
Client: Graybeard Distillery Category: Packaging / Mass-market