The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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- Non-Profit Client
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Award
Agency
Client
Title
Category
Annual ID
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power
Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client: Tile Category: Craft - Animation / Single
Invention of Together
Agency: BUCK / Los Angeles
Client: Tinder Category: Craft - Animation / Single
Paddington and the Christmas Visitor
Agency: Grey / London + Framestore / London + Rattling Stick / London
Client: Marks & Spencer Category: Craft - Animation / Single
Heathrow 'Love at First Flight'
Agency: Havas / London
Client: Heathrow Airport Category: Craft - Animation / Single
High Voltage. About Stoned Birds and Flying Cats.
Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg
Client: EnBW AG Category: Craft - Animation / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft - Animation / Single
Joy Story: Joy & Heron
Agency: Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client: JD.com Category: Craft - Animation / Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Craft - Direction / Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Craft - Direction / Single
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Craft - Direction / Single
Shut up death
Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client: Doctors of the World Category: Craft - Direction / Single
Go with the Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Craft - Direction / Single
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Craft - Direction / Single
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client: NZ Transport Agency Category: Craft - Direction / Single
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Craft - Direction / Single
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Stop The Horror
Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney
Client: Go Gentle Australia Category: Craft - Direction / Single
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Direction / Single
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client: Jay-Z Category: Craft - Direction / Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Craft - Direction / Single
Freedom Is Electric
Agency: 750mph / London + WCRS / London + Outsider / London
Client: EON Category: Craft - Sound Design / Single
Dream Makers
Agency: 750mph / London + Wieden+Kennedy / London + Time Based Arts / London
Client: Honda Category: Craft - Sound Design / Single
smart - Wounds of the city
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Craft - Sound Design / Single
Fighting Fire with Fire
Agency: BBDO / New York + Here Be Dragons / Los Angeles
Client: GE Category: Craft - Sound Design / Single
Intel - Champion Sound
Agency: brother / Los Angeles + Agency Inside / San Francisco
Client: Intel Category: Craft - Sound Design / Single
Football Stories
Agency: AMV BBDO / London + BBDO / Africa + Stink / London
Client: Diageo Guinness Category: Craft - Cinematography / Campaign
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Craft - Writing / Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft - Writing / Single
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Craft - Writing / Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Craft - Cinematography / Single
Life's adventure
Agency: BETC Shopper / Paris + BETC / Paris
Client: Leroy Merlin Category: Craft - Cinematography / Single
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Cinematography / Single
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Craft - Cinematography / Single
Anthem
Agency: MJZ / Los Angeles + DigitasLBi / Chicago + The Mill / International + Whitehouse Post / International
Client: KitchenAid Category: Craft - Cinematography / Single
Things
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Cinematography / Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Cinematography / Single