The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
reception
Agency: Claydonheeleyjonesmason / London
Client: Claydonheeleyjonesmason Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Operation/Dandruff/Ice Cream
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
9 to 5
Agency: Axmith McIntyre Wicht / Toronto
Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger
Agency: Batey / Singapore
Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee
Agency: Bubba's Deli / Roswell
Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power
Agency: DM9 DDB Publicidade / São Paulo
Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans
Agency: Ogilvy & Mather / Mexico City
Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single
Pause
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Worm
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Musical Notes
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Malaysia Category: Collateral Advertising / Collateral Posters: Single
Speedy
Agency: TBWA / Berlin
Client: Kawasaki Motoren GmbH Category: Collateral Advertising / Collateral Posters: Single
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Evolution
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle
Agency: Vinizius Young & Rubicam / Barcelona
Client: Swatch Category: Collateral Advertising / Collateral Posters: Single
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Dining Out 120s
Agency: BBDO/Guerrero Ortega / Makati City
Client: Visa International Category: Non-Broadcast / Non-Broadcast: Cinema
Instinct
Agency: Bryant Fulton & Shee / Vancouver
Client: Vancouver International Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Beach 40
Agency: Saatchi & Saatchi / London
Client: Club 18-30/Club 18-30 Holidays Category: Non-Broadcast / Non-Broadcast: Cinema
newbeetle
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Beyond the Banner
Think City Preview
Agency: resource / Columbus
Client: "Ford, Think Mobility" Category: Beyond the Banner
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer
Agency: Agency Eleven / Minneapolis
Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign
Agency: Alpern Lehman / Scottsdale
Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Award:
2002 Interactive Merit Award
Agency:
Mezzina Brown & Partners LLC / New York
Client:
Mezzina Brown & Partners LLC
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
02175N
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
Claydonheeleyjonesmason
Title:
reception
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02154D
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Operation/Dandruff/Ice Cream
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02476A
Award:
2002 Advertising Merit Award
Agency:
Axmith McIntyre Wicht / Toronto
Client:
Labatt Breweries
Title:
9 to 5
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02360A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Zoological Gardens
Title:
White Tiger
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02361A
Award:
2002 Advertising Merit Award
Agency:
Bubba's Deli / Roswell
Client:
Go With the Flow
Title:
Guarantee
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02362A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Antarctica/Malzbier
Title:
Black Power
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02363A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
As A Male Skater
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02364A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Skiers
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02365A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive-In
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02366A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Mattel Matchbox
Title:
Old Jeans
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02367A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Guinness Anchor Berhad
Title:
Pause
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02368A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Worm
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02369A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02370A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Pool
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02371A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble Malaysia
Title:
Musical Notes
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02372A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Berlin
Client:
Kawasaki Motoren GmbH
Title:
Speedy
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02373A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Bic
Title:
Crossword
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02374A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW C1
Title:
Evolution
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02375A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02376A
Award:
2002 Advertising Merit Award
Agency:
Vinizius Young & Rubicam / Barcelona
Client:
Swatch
Title:
Turtle
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02377A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02427A
Award:
2002 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
The Power of Advertising
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02428A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
Holly
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02429A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Advertising Merit Award
Agency:
BBDO/Guerrero Ortega / Makati City
Client:
Visa International
Title:
Dining Out 120s
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02541A
Award:
2002 Advertising Merit Award
Agency:
Bryant Fulton & Shee / Vancouver
Client:
Vancouver International Film Festival
Title:
Instinct
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02542A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30/Club 18-30 Holidays
Title:
Beach 40
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02543A
Award:
2002 Interactive Merit Award
Agency:
Abel & Baker / Stockholm
Client:
MTV Nordic
Title:
Category:
Beyond the Banner
Annual ID:
02093N
Award:
2002 Interactive Merit Award
Agency:
Abel & Baker / Stockholm
Client:
MTV Nordic
Title:
Category:
Beyond the Banner
Annual ID:
02094N
Award:
2002 Interactive Merit Award
Agency:
Abel & Baker / Stockholm
Client:
MTV Nordic / MSN
Title:
Category:
Beyond the Banner
Annual ID:
02095N
Award:
2002 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Gessy Lever
Title:
Gessy Lever
Category:
Beyond the Banner
Annual ID:
02096N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Pepsi
Title:
Pepsi
Category:
Beyond the Banner
Annual ID:
02097N
Award:
2002 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
newbeetle
Category:
Beyond the Banner
Annual ID:
02098N
Award:
2002 Interactive Merit Award
Agency:
Bolt Interativa / Belo Horizonte
Client:
Shopping DiamondMall
Title:
Category:
Beyond the Banner
Annual ID:
02099N
Award:
2002 Interactive Merit Award
Agency:
Digitas / Boston
Client:
Yukon Denali
Title:
Category:
Beyond the Banner
Annual ID:
02100N
Award:
2002 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
SCA Hygiene Products
Title:
Category:
Beyond the Banner
Annual ID:
02101N
Award:
2002 Interactive Merit Award
Agency:
hillmancurtis, inc. / New York
Client:
RollingStone.com
Title:
Category:
Beyond the Banner
Annual ID:
02102N
Award:
2002 Interactive Merit Award
Agency:
Mullen / Wenham
Client:
Nextel
Title:
Category:
Beyond the Banner
Annual ID:
02103N
Award:
2002 Interactive Merit Award
Agency:
resource / Columbus
Client:
"Ford, Think Mobility"
Title:
Think City Preview
Category:
Beyond the Banner
Annual ID:
02104N
Award:
2002 Interactive Merit Award
Agency:
UPgrade / São Paulo
Client:
ABRAPIA
Title:
Boy
Category:
Beyond the Banner
Annual ID:
02105N
Award:
2002 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
UltimateTV
Title:
Category:
Beyond the Banner
Annual ID:
02106N
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Tingler
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02155D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
UPM
Title:
Cote Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02156D
Award:
2002 Design Merit Award
Agency:
Alpern Lehman / Scottsdale
Client:
Breitfeld & Schliekert
Title:
Feel the Love Direct Mail Campaign
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02157D
