The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Craft / Art Direction - Single or Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Use of Digital Technology - Single or Campaign
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Use of Digital Technology - Single or Campaign
#Whatmakesgreat
Agency: Ogilvy UK / London
Client: IBM Category: Craft / Use of Digital Technology - Single or Campaign
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia Category: Craft / Data-Driven Personalization - Single or Campaign
Anonymous Friend
Agency: J.Walter Thompson / Sao Paulo
Client: Alcoholics Anonymous Category: Craft / Data-Driven Personalization - Single or Campaign
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Craft / Data-Driven Personalization - Single or Campaign
Fight for Territory
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Ambient Media / Billboards & Transit - Campaign
The right vegetables
Agency: Romance / Paris
Client: Intermarché Category: Ambient Media / Billboards & Transit - Campaign
#Blood Normal Underwear
Agency: AMV BBDO / London + Anais Albar / Paris + Dessu / Paris
Client: Essity Libresse Bodyform Category: Guerrilla Marketing
#Blood Normal Pad
Agency: AMV BBDO / London + Fraser Muggeridge Studio / London
Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Guerrilla Marketing
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Guerrilla Marketing
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Guerrilla Marketing
Unsuccessful ticket sample
Agency: INGO / Stockholm
Client: Folkoperan Category: Guerrilla Marketing
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Guerrilla Marketing
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm
Client: Adobe Category: Innovation in Direct
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Innovation in Direct
Make Your Next Move
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Innovation in Direct
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Innovation in Direct
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Innovation in Direct
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Direct
Weight Tag
Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City
Client: Samsonite Category: Craft / Printing / Production - Single or Campaign
The Edible Business Card
Agency: Geometry Global Japan / Tokyo
Client: Saga City Category: Craft / Printing / Production - Single or Campaign
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Ambient Media / Live Events
A Day Without Whopper
Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires
Client: Burger King Category: Ambient Media / Live Events
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media / Live Events
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Ambient Media / Live Events
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
#SpeedTalk
Agency: Happiness / an FCB alliance / Brussels
Client: Parents of road Victims Category: Ambient Media / Live Events
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Ambient Media / Live Events
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Print / Flat & Dimensional
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Print / Flat & Dimensional
2:45 without breathing
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client: BBVA Colombia Category: Print / Flat & Dimensional
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Print / Flat & Dimensional
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Print / Flat & Dimensional
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Print / Flat & Dimensional
Never Unsanitary Pads
Agency: Joe Public (Pty) Ltd / Bryanston
Client: One School At A Time Category: Print / Flat & Dimensional
Know Your Strength
Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg
Client: Zazi Category: Print / Flat & Dimensional
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Print / Flat & Dimensional
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Print / Flat & Dimensional