The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Augmented Reality (AR)
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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- Brand
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- Independent Agency Network
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Award
Agency
Client
Title
Category
Annual ID
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Experiential / Augmented Reality (AR)
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell Category: Experiential / Augmented Reality (AR)
19 Crimes Augmented Reality App
Agency: J Walter Thompson / San Francisco
Client: Treasury Wine Estates Category: Experiential / Augmented Reality (AR)