The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Integrated Branding
HITOTOKI CLOCK
Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client: KING JIM CO., LTD. Category: Craft / Art Direction
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Craft / Typography - Single or Campaign
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Branded Social Post / Single
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand Category: Branded Social Post / Single
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Feature Length / Non-Fiction / Documentary
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V. Category: Craft - Innovation in Moving Image Craft / Visual
THE TANGIBLE MANNER
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways Category: Craft / Visual Effects / Animation
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
The Gender Salary Experiment
Agency: Jung von Matt AG / Hamburg
Client: TERRE DES FEMMES Category: Cultural Driver
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single
Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Use of Technology
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio Category: Use of Technology
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Writing / Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Craft - Writing / Single
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Experiential / Events & Competitions
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Writing - Campaign
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Cross-Channel / Digital / Physical Cross-Channel
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers Category: Custom Content
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine
Agency: J. Walter Thompson / Hong Kong
Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Brand Transformation
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Community Building
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin
Client: Wendy's Category: Branded Social Channel
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Media Relations
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Integrated Branding
Annual ID:
OS_CP18011B
Award:
2018 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client:
KING JIM CO., LTD.
Title:
HITOTOKI CLOCK
Category:
Craft / Art Direction
Annual ID:
OS_IN18031B
Award:
2018 Design Bronze Pencil
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Branding / Brand Installations
Annual ID:
OS_DE18009B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO18068B
Award:
2018 Film Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Annual ID:
OS_FI18039B
Award:
2018 Social Media Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Annual ID:
OS_SM18004B
Award:
2018 Social Media Bronze Pencil
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Branded Social Post / Single
Annual ID:
OS_SM18005B
Award:
2018 Social Media Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Branded Social Post / Single
Annual ID:
OS_SM18006B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18025B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Grey Germany / Duesseldorf
Client:
Deutsches Komitee für UNICEF e.V.
Title:
Eyes of Aleppo
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18052B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Digital Product
Annual ID:
OS_IP18007B
Award:
2018 Interactive Bronze Pencil
Agency:
ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client:
All Nippon Airways
Title:
THE TANGIBLE MANNER
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN18023B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Guerrilla Marketing
Annual ID:
OS_DI18026B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Annual ID:
OS_HW18008B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
Award:
2018 Mobile Bronze Pencil
Agency:
( anónimo ) / mexico city
Client:
Organización CADENA
Title:
ARRIBAMEXICO.ORG
Category:
Websites
Annual ID:
OS_MO18001B
Award:
2018 Mobile Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Annual ID:
OS_MO18002B
Award:
2018 Cultural Driver Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
TERRE DES FEMMES
Title:
The Gender Salary Experiment
Category:
Cultural Driver
Annual ID:
OS_CD18003B
Award:
2018 Radio Bronze Pencil
Agency:
FCB / Warsaw
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Radio
Annual ID:
OS_RA18028B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Annual ID:
OS_BE18012B
Award:
2018 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Eyes, JAPAN Co. Ltd.
Title:
Safety Spokes
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18048B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Thai Dog House
Title:
Immortal Adoption
Category:
Utility
Annual ID:
OS_MO18009B
Award:
2018 Mobile Bronze Pencil
Agency:
Google Brand Studio / London
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Utility
Annual ID:
OS_MO18010B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Annual ID:
OS_MO18018B
Award:
2018 Mobile Bronze Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Annual ID:
OS_MO18019B
Award:
2018 Mobile Bronze Pencil
Agency:
Google Brand Studio / London
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Use of Technology
Annual ID:
OS_MO18020B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18018B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18019B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Writing / Single
Annual ID:
OS_MI18013B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Annual ID:
OS_MI18014B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18002B
Award:
2018 Mobile Bronze Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18022B
Award:
2018 Radio Bronze Pencil
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18024B
Award:
2018 Radio Bronze Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18025B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18020B
Award:
2018 UX / UI Bronze Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18011B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18021B
Award:
2018 Radio Bronze Pencil
Agency:
AMV BBDO / London + Si Hulbert / London
Client:
Mars Confectionery Snickers
Title:
The Hunger Spotter
Category:
Custom Content
Annual ID:
OS_RA18010B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18008B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18009B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
J. Walter Thompson / Hong Kong
Client:
The Women's Foundation Limited
Title:
#MyRealCareerLine
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18010B
Award:
2018 Public Relations Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Reputation Management
Annual ID:
OS_PR18023B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Annual ID:
OS_CP18016B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18055B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Coca-Cola Middle East
Title:
Cup
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18056B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18057B
Award:
2018 Public Relations Bronze Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Community Building
Annual ID:
OS_PR18017B
Award:
2018 Social Media Bronze Pencil
Agency:
VML / Kansas City + Wendy's / Dublin
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Annual ID:
OS_SM18001B
Award:
2018 Social Media Bronze Pencil
Agency:
WP Narrative_ / New York
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Branded Social Channel
Annual ID:
OS_SM18002B
Award:
2018 Public Relations Bronze Pencil
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Media Relations
Annual ID:
OS_PR18004B