The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
STAR FLYER
Agency: Hakuhodo Inc. / Tokyo
Client: STAR FLYER Category: Craft / Photography - Single or Series
Yamaha Speaker VXS/VXL/VXC Series
Agency: knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client: Yamaha Corporation Category: Craft / Photography - Single or Series
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Photography - Single or Campaign
HeShe
Agency: DDB South Africa / Bryanston
Client: Commission for Gender Equality Category: Craft / Photography - Single or Campaign
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Nikolas's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Campaign
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft / Photography - Single or Campaign
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft / Photography - Campaign
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Craft / Art Direction - Campaign
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Craft / Animation - Single or Series
Mindsphere.io
Agency: Deutsch / New York
Client: Siemens Category: Craft / Dynamic Data Visualization
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Dynamic Data Visualization
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Craft / Dynamic Data Visualization
R vs R
Agency: RPA / Santa Monica + Unit-9 / Los Angeles
Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Craft / Art Direction
EcoAlarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques Category: Craft / Music / Sound
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Art Direction - Single or Series
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
YAMAZAKI MOMENTS
Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Craft / Art Direction - Single or Series
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Craft / Art Direction - Single or Series
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco Category: Craft / Dynamic Data Visualization
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It
Agency: Cossette / Vancouver
Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Award:
2018 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
STAR FLYER
Title:
STAR FLYER
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18203M
Award:
2018 Design Merit Award
Agency:
knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client:
Yamaha Corporation
Title:
Yamaha Speaker VXS/VXL/VXC Series
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18204M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18182M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB South Africa / Bryanston
Client:
Commission for Gender Equality
Title:
HeShe
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18183M
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18184M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18185M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Nikolas's Tin
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18186M
Award:
2018 Print & Outdoor Merit Award
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18187M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Portrait Mode Covers
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18188M
Award:
2018 Cross-Platform Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP18057M
Award:
2018 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever
Title:
Baby Dove - Beautifully Real Moms
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP18058M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Annual ID:
OS_MO18064M
Award:
2018 Mobile Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Music / Sound
Annual ID:
OS_MO18065M
Award:
2018 Cross-Platform Merit Award
Agency:
McCANN / Sydney
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18053M
Award:
2018 Cross-Platform Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18054M
Award:
2018 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18055M
Award:
2018 Design Merit Award
Agency:
Assembly / Auckland
Client:
Heinz
Title:
Geoff
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18205M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18206M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18207M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18208M
Award:
2018 Interactive Merit Award
Agency:
Deutsch / New York
Client:
Siemens
Title:
Mindsphere.io
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18076M
Award:
2018 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18077M
Award:
2018 Interactive Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18078M
Award:
2018 Interactive Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Microsoft
Title:
Course IQ
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18079M
Award:
2018 Interactive Merit Award
Agency:
RPA / Santa Monica + Unit-9 / Los Angeles
Client:
American Honda Motor Co., Inc.
Title:
R vs R
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18080M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Annual ID:
OS_MO18066M
Award:
2018 Interactive Merit Award
Agency:
Wunderman BA / Buenos Aires
Client:
Fundación Banco de Bosques
Title:
EcoAlarm
Category:
Craft / Music / Sound
Annual ID:
OS_IN18075M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18187M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18188M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18189M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18190M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
Suntory Holdings Ltd.
Title:
YAMAZAKI MOMENTS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18191M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18192M
Award:
2018 Design Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm
Client:
Klarna
Title:
SMOOOTH
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18193M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18194M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18195M
Award:
2018 Design Merit Award
Agency:
Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client:
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
Title:
New Encounters in Art & Culture
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18196M
Award:
2018 Design Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18197M
Award:
2018 UX / UI Merit Award
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18031M
Award:
2018 UX / UI Merit Award
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18032M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18033M
Award:
2018 Social Media Merit Award
Agency:
FCB / Chicago
Client:
Clark Street Bridge
Title:
How to Write a Poem
Category:
Craft / Writing
Annual ID:
OS_SM18059M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18157M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18158M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18159M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Vancouver
Client:
Ronald McDonald House
Title:
Fun, Any Way You Look At It
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18160M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18161M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18162M
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
Each flow, each way
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18163M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18164M