The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Broadcast / Long Form - Single
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Visual Effects / Single
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Burning Stores
Agency: DAVID / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Gaming
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Innovation in Responsive Environments
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Cross-Platform / Experiential
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike Category: Branding / Rebranding
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Snickers & BBDO: Thinking Globally, Acting Locally
Agency: BBDO / New York + AMV BBDO / London + Clemenger BBDO + Impact BBDO
Client: Mars Chocolate North America / Snickers Category: Penta Pencil
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: CMO Pencil
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Innovation in Public Relations
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Cross-Platform / Integrated Branding
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Physical Product
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Use of Technology
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH
Client: P&G Category: Broadcast / Long Form - Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Broadcast / Long Form - Single
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Ambient Media / Live Events
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Visual Effects / Single
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Craft / Art Direction - Single or Campaign
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Cross-Platform / Integrated Branding
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg
Client: KFC Category: Craft / Writing - Campaign
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Original is Never Finished
Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland + RSA Films / Los Angeles
Client: adidas Originals Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Use of Visuals
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Experiential / Environmental / Ambient Media - Series
LA Original
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media
More Than A Game
Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London
Client: FIFA Category: Innovation in Interactive / Gaming
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA Category: Influencer Marketing / Multi-Channel
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Influencer Marketing / Multi-Channel
Clash Royale Campaign
Agency: Psyop / New York + Barton F. Graf / New York
Client: Supercell Category: Craft - Animation / Campaign
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Moving Image / Single