The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation in Health & Wellness
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Digital / Use of Technology
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Products
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital / Web & Mobile
Sip Safe
Agency: VMLY&R / Melbourne
Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Health & Wellness
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Print / Health & Wellness
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Public Relations
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Public Relations
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Out of Home / Health & Wellness
Air Time
Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto
Client: SickKids Foundation Category: Radio & Audio
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Electronics Iberia Category: Branded Content
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives Category: Film / Health & Wellness
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Digital / Social Media
Booberang
Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client: Breast Cancer Care Category: Digital / Social Media
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna Category: Digital / Social Media
Pre-Testie Bestie
Agency: FCB New Zealand / Auckland
Client: Health Promotion Agency Category: Digital / Social Media
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Digital / Social Media
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Digital / Web & Mobile
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Digital / Web & Mobile
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Digital / Web & Mobile
The Worst Restaurant In Town
Agency: Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA
Client: The diaTribe Foundation Category: Digital / Web & Mobile
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Health & Wellness
The Dissolving Poster
Agency: BETC / Sao Paulo
Client: Habitat For Humanity Category: Innovation in Health & Wellness
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Innovation in Health & Wellness
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR
Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Digital / Use of Technology
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers
Agency: The Classic Partnership Advertising / Dubai
Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Direct Marketing
Award:
2019 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19025G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Digital / Use of Technology
Annual ID:
OS_HW19013G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Digital / Use of Technology
Annual ID:
OS_HW19014G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19018G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19003G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Products
Annual ID:
OS_HW19004G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Products
Annual ID:
OS_HW19005G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Public Relations
Annual ID:
OS_HW19020G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Public Relations
Annual ID:
OS_HW19021G
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19012S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19026S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19027S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19028S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Direct Marketing
Annual ID:
OS_HW19007S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Annual ID:
OS_HW19008S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Print / Health & Wellness
Annual ID:
OS_HW19016S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Film / Health & Wellness
Annual ID:
OS_HW19009S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Public Relations
Annual ID:
OS_HW19022S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Public Relations
Annual ID:
OS_HW19023S
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19029B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Digital / Use of Technology
Annual ID:
OS_HW19015B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19019B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto
Client:
SickKids Foundation
Title:
Air Time
Category:
Radio & Audio
Annual ID:
OS_HW19024B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung Electronics Iberia
Title:
War Correspondents on Breast Cancer
Category:
Branded Content
Annual ID:
OS_HW19002B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client:
Boehringer Ingelheim Pharmaceuticals Inc.
Title:
5 Million Puffs
Category:
Print / Pharma
Annual ID:
OS_HW19017B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Products
Annual ID:
OS_HW19006B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Film / Health & Wellness
Annual ID:
OS_HW19010B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann / New York + March for our Lives / Parkland
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Film / Health & Wellness
Annual ID:
OS_HW19011B
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Digital / Social Media
Annual ID:
OS_HW19058M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client:
Breast Cancer Care
Title:
Booberang
Category:
Digital / Social Media
Annual ID:
OS_HW19059M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Annual ID:
OS_HW19060M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Health Promotion Agency
Title:
Pre-Testie Bestie
Category:
Digital / Social Media
Annual ID:
OS_HW19061M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Annual ID:
OS_HW19062M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Digital / Social Media
Annual ID:
OS_HW19063M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19054M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19055M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client:
Specsavers
Title:
The Error Ridden Ad
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19056M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA
Client:
The diaTribe Foundation
Title:
The Worst Restaurant In Town
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19057M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19082M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19083M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BETC / Sao Paulo
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19084M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19085M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Annual ID:
OS_HW19064M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friend Society AR
Category:
Digital / Use of Technology
Annual ID:
OS_HW19065M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Digital / Use of Technology
Annual ID:
OS_HW19066M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Direct Marketing
Annual ID:
OS_HW19041M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Dubai Health Authority
Title:
RX Prescription Stickers
Category:
Direct Marketing
Annual ID:
OS_HW19042M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Direct Marketing
Annual ID:
OS_HW19043M
