The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Digital & Online / Websites & Mobile
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Digital & Online / Websites & Mobile
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Influencer Marketing / Multi-Channel
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Agency: Minmin qu & qian jiang / Nanjing
Client: commercial press Category: Editorial / Books
PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG Category: Innovation in Public Relations
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
Hit Song
Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client: Tobacco Free Florida Category: Craft / Use of Music
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Events & Experiential
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Experiential
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Real-Time
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise Category: Media Relations
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace Category: Out of Home / Billboards & Transit
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
Alexa, Play My Song
Agency: Blink Digital / Mumbai
Client: Amazon Echo Category: Online Advertising / Native Ads
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Livestream
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg
Client: Chicken Licken Category: Craft - Direction / Single
Get Ready
Agency: MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Direction / Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Direction / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Direction / Single
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
My Crayon Project
Agency: R/GA / Tokyo
Client: Shiseido Category: Craft / Data-Driven Personalization
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft / Data-Driven Personalization
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Video / Online-only Video - Single
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Storytelling
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Mobile UX / UI / User Experience
FCK
Agency: Mother / London + Blue449 / London + Freuds / London
Client: KFC Category: Creative Effectiveness
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Creative Effectiveness
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Craft / Typography
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19027B
Award:
2019 Film Bronze Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19029B
Award:
2019 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19030B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19015B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19016B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19017B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19018B
Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Annual ID:
OS_PR19013B
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19009B
Award:
2019 Design Bronze Pencil
Agency:
Minmin qu & qian jiang / Nanjing
Client:
commercial press
Title:
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Category:
Editorial / Books
Annual ID:
OS_DE19019B
Award:
2019 Public Relations Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Public Relations
Annual ID:
OS_PR19030B
Award:
2019 Public Relations Bronze Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Public Relations
Annual ID:
OS_PR19031B
Award:
2019 Public Relations Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Public Relations
Annual ID:
OS_PR19032B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client:
Tobacco Free Florida
Title:
Hit Song
Category:
Craft / Use of Music
Annual ID:
OS_RA19019B
Award:
2019 Public Relations Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Events & Experiential
Annual ID:
OS_PR19008B
Award:
2019 Public Relations Bronze Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Events & Experiential
Annual ID:
OS_PR19009B
Award:
2019 Public Relations Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Annual ID:
OS_PR19010B
Award:
2019 Public Relations Bronze Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Events & Experiential
Annual ID:
OS_PR19011B
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19014B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / Utility
Annual ID:
OS_IN19004B
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Annual ID:
OS_FI19033B
Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + MJZ + DinivonMuefflingCommunications
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Annual ID:
OS_PR19003B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19006B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client:
Netflix
Title:
Narcos The Censor’s Cut
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19007B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Stop Traffick
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19008B
Award:
2019 Design Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Editorial / Digital Publications
Annual ID:
OS_DE19021B
Award:
2019 Integrated Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG19013B
Award:
2019 Digital Craft Bronze Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19018B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
McCann / New York + MGM Resorts International / Las Vegas
Client:
MGM Resorts International
Title:
Universal Love
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19010B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
Blink Digital / Mumbai
Client:
Amazon Echo
Title:
Alexa, Play My Song
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19008B
Award:
2019 Social Media Bronze Pencil
Agency:
Pagés BBDO / Santo Domingo
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Livestream
Annual ID:
OS_SM19013B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg
Client:
Chicken Licken
Title:
Sbu 2.0
Category:
Craft - Direction / Single
Annual ID:
OS_MI19006B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Direction / Single
Annual ID:
OS_MI19007B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Direction / Single
Annual ID:
OS_MI19008B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Craft - Direction / Single
Annual ID:
OS_MI19009B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Direction / Single
Annual ID:
OS_MI19010B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19036B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
R/GA / Tokyo
Client:
Shiseido
Title:
My Crayon Project
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI19036B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI19037B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Annual ID:
OS_RA19003B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19014B
Award:
2019 Intellectual Property Bronze Pencil
Agency:
Rethink
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Physical Product
Annual ID:
OS_IP19004B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Annual ID:
OS_EX19020B
Award:
2019 Digital Craft Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Mobile UX / UI / User Experience
Annual ID:
OS_DC19005B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
Mother / London + Blue449 / London + Freuds / London
Client:
KFC
Title:
FCK
Category:
Creative Effectiveness
Annual ID:
OS_CE19005B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Gracie AI
Category:
Creative Effectiveness
Annual ID:
OS_CE19006B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Creative Effectiveness
Annual ID:
OS_CE19007B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE19040B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Typography
Annual ID:
OS_PO19056B
Award:
2019 Mobile Bronze Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Utility
Annual ID:
OS_MO19006B
