The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Dress for Respect
Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo
Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Craft / Use of Visuals
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Live Webcast
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Social Engagement / Stunts & Activations
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Agency: Minmin qu & qian jiang / Nanjing
Client: commercial press Category: Editorial / Books
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Extended Campaign - Posters & Out of Home
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton
Client: Nike Category: Extended Campaign - Posters & Out of Home
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Innovation in Branded Entertainment
Dundee: The Son of a Legend Returns Home
Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York
Client: Tourism Australia Category: Innovation in Branded Entertainment
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Promotional / Collateral Items
Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species
Agency: BETC / Paris
Client: Lacoste Category: Non-traditional & Guerrilla Marketing
The Seven Worlds
Agency: MPC / London + DDB / Paris + RSA Films / London + 75 / Paris
Client: Hennessy Category: Craft - Visual Effects / Single
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
Overexplain
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Experiential Radio & Audio
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential Radio & Audio
Vikings
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Craft - Writing / Single
adidas Brand - SS18
Agency: Johannes Leonardo / New York + adidas Originals / Portland
Client: adidas Category: Craft - Editing / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Editing / Single
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Electronics Iberia Category: Branded Content
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity Category: Creative Effectiveness / Multi-Country or Global
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Agency: GOO CHOKI PAR / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Long Form Video / Single
Award:
2019 Mobile Bronze Pencil
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Gracie AI
Category:
Use of Technology
Annual ID:
OS_MO19014B
Award:
2019 Mobile Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Applications
Annual ID:
OS_MO19003B
Award:
2019 Intellectual Property Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo
Client:
Coca-Cola Brasil
Title:
The Dress for Respect
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19008B
Award:
2019 Social Media Bronze Pencil
Agency:
McCann / New York + National Geographic / New York
Client:
National Geographic
Title:
Planet or Plastic
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19030B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Live Webcast
Annual ID:
OS_BE19021B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19019B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19020B
Award:
2019 Social Media Bronze Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19023B
Award:
2019 Social Media Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19024B
Award:
2019 Design Bronze Pencil
Agency:
Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Jianshui Honghui aquaculture industry Co.,Ltd.
Title:
YangYangLa
Category:
Packaging / Mass-market
Annual ID:
OS_DE19041B
Award:
2019 Design Bronze Pencil
Agency:
Minmin qu & qian jiang / Nanjing
Client:
commercial press
Title:
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Category:
Editorial / Books
Annual ID:
OS_DE19019B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Annual ID:
OS_MI19052B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19039B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19040B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / Utility
Annual ID:
OS_IN19004B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19046B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19047B
Award:
2019 Design Bronze Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19040B
Award:
2019 Public Relations Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client:
AB InBev
Title:
Corona Oceans Week
Category:
Integrated PR Campaign
Annual ID:
OS_PR19029B
Award:
2019 Film Bronze Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19029B
Award:
2019 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19030B
Award:
2019 Design Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19055B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE19040B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19023B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19024B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Domino's Pizza / Ann Arbor
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19025B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19026B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
MPC / London + DDB / Paris + RSA Films / London + 75 / Paris
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19036B
Award:
2019 Social Media Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19020B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19040B
Award:
2019 Mobile Bronze Pencil
Agency:
BBDO / New York + RadicalMedia
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO19011B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19012B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19013B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client:
Amazon Prime Video
Title:
Vikings
Category:
Craft - Writing / Single
Annual ID:
OS_MI19014B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Craft - Writing / Single
Annual ID:
OS_MI19015B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Johannes Leonardo / New York + adidas Originals / Portland
Client:
adidas
Title:
adidas Brand - SS18
Category:
Craft - Editing / Single
Annual ID:
OS_MI19021B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Editing / Single
Annual ID:
OS_MI19022B
Award:
2019 Integrated Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG19013B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung Electronics Iberia
Title:
War Correspondents on Breast Cancer
Category:
Branded Content
Annual ID:
OS_HW19002B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
AMV BBDO / London + Ketchum / London
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19011B
Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Annual ID:
OS_PR19013B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Annual ID:
OS_RA19003B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Lyric Outdoor Writing Series
Category:
Craft / Writing
Annual ID:
OS_PO19049B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Annual ID:
OS_PO19050B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Annual ID:
OS_PO19051B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19016B
Award:
2019 Design Bronze Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Craft / Art Direction
Annual ID:
OS_DE19061B
Award:
2019 Design Bronze Pencil
Agency:
GOO CHOKI PAR / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Category:
Craft / Art Direction
Annual ID:
OS_DE19062B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology
Annual ID:
OS_BE19038B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Annual ID:
OS_BE19015B
