The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Better You
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hokey Pokey
Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Unlock
Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client: Apple Category: Craft - Editing / Single
Get Ready
Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Editing / Single
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers
Agency: The Classic Partnership Advertising / Dubai
Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Direct Marketing
#EvolveTheDefinition
Agency: Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey
Client: Bonobos Category: Websites
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Websites
Slumbr Campaign
Agency: DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client: Emerald Health Therapeutics Category: Websites
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Websites
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Out of Home / P.O.P. & In-Store
Fine Art Transports
Agency: Ruf Lanz, / Zurich
Client: Welti-Furrer Category: Publishing / Trade Publication
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Innovation in Interactive
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Innovation in Interactive
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Innovation in Interactive
Final Space - Facebook Live: Cards With Gary
Agency: GLOW / New York + TBS / Atlanta
Client: TBS Category: Innovation in Interactive
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Digital Experiential & Immersive / Interactive Installations
Shoe Shame
Agency: Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client: Brunngård Group AB Category: Packaging / Mass-market
Gotlands Bryggeri
Agency: Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client: Gotlands Bryggeri Category: Packaging / Mass-market
Honest Packaging
Agency: ZGM Modern Marketing Partners / Edmonton
Client: Honest Dumplings Category: Packaging / Mass-market
Packaging of “TOKYO CHOCOLAT FACTORY”
Agency: good design company / Tokyo + writing style inc. / Tokyo
Client: I'll Co., Ltd. Category: Packaging / Mass-market
Good-Luck Walnuts
Agency: Peace Graphics / Nagoya
Client: Mamefuku Co., Ltd. Category: Packaging / Mass-market
Penobscot Bay Brewery—Package Design System
Agency: Hydrogen Advertising / Seattle
Client: Penobscot Bay Brewery Category: Packaging / Mass-market
KOZAEMON
Agency: Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client: SAKE-SHOW YAMADA Category: Packaging / Mass-market
SIMPLo - One Sip is All it Takes
Agency: Planeta Design AB / Stockholm
Client: SIMPLo Category: Packaging / Mass-market
Japanese Sword KATANA
Agency: Grand Deluxe / Matsuyama
Client: Yagi Syuzobu Category: Packaging / Mass-market
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill
Agency: HOY / Buenos Aires
Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Non-traditional & Guerrilla Marketing
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Non-traditional & Guerrilla Marketing
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Non-traditional & Guerrilla Marketing
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories
Agency: Y&R / Prague
Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client: Ubisoft Category: Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client:
Apple
Title:
Better You
Category:
Craft - Editing / Single
Annual ID:
OS_MI19077M
Award:
2019 Moving Image Craft Merit Award
Agency:
Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client:
Apple
Title:
Hokey Pokey
Category:
Craft - Editing / Single
Annual ID:
OS_MI19078M
Award:
2019 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Editing / Single
Annual ID:
OS_MI19079M
Award:
2019 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Editing / Single
Annual ID:
OS_MI19080M
Award:
2019 Moving Image Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Editing / Single
Annual ID:
OS_MI19081M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Direct Marketing
Annual ID:
OS_HW19041M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Dubai Health Authority
Title:
RX Prescription Stickers
Category:
Direct Marketing
Annual ID:
OS_HW19042M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Direct Marketing
Annual ID:
OS_HW19043M
Award:
2019 Interactive & Online Merit Award
Agency:
BASIC® / San Diego
Client:
BASIC®
Title:
BASIC® — MOVES.
Category:
Websites
Annual ID:
OS_IN19028M
Award:
2019 Interactive & Online Merit Award
Agency:
Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey
Client:
Bonobos
Title:
#EvolveTheDefinition
Category:
Websites
Annual ID:
OS_IN19029M
Award:
2019 Interactive & Online Merit Award
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites
Annual ID:
OS_IN19030M
Award:
2019 Interactive & Online Merit Award
Agency:
DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client:
Emerald Health Therapeutics
Title:
Slumbr Campaign
Category:
Websites
Annual ID:
OS_IN19031M
Award:
2019 Interactive & Online Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Websites
Annual ID:
OS_IN19032M
Award:
2019 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
STROKE Art Fair
Title:
Scars of Democracy
Category:
Websites
Annual ID:
OS_IN19033M
Award:
2019 Direct Marketing Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19050M
Award:
2019 Direct Marketing Merit Award
Agency:
DUKE / Cape Town
Client:
DUKE
Title:
For Sale Ale
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19051M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ruf Lanz, / Zurich
Client:
Welti-Furrer
Title:
Fine Art Transports
Category:
Publishing / Trade Publication
Annual ID:
OS_PO19080M
Award:
2019 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Innovation in Interactive
Annual ID:
OS_IN19077M
Award:
2019 Interactive & Online Merit Award
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Innovation in Interactive
Annual ID:
OS_IN19078M
Award:
2019 Interactive & Online Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Innovation in Interactive
Annual ID:
OS_IN19079M
Award:
2019 Interactive & Online Merit Award
Agency:
GLOW / New York + TBS / Atlanta
Client:
TBS
Title:
Final Space - Facebook Live: Cards With Gary
Category:
Innovation in Interactive
Annual ID:
OS_IN19080M
Award:
2019 Interactive & Online Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19065M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client:
Brunngård Group AB
Title:
Shoe Shame
Category:
Packaging / Mass-market
Annual ID:
OS_DE19154M
Award:
2019 Design Merit Award
Agency:
Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client:
Gotlands Bryggeri
Title:
Gotlands Bryggeri
Category:
Packaging / Mass-market
Annual ID:
OS_DE19155M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Grinning Face
Title:
Coconut Milk
Category:
Packaging / Mass-market
Annual ID:
OS_DE19156M
Award:
2019 Design Merit Award
Agency:
ZGM Modern Marketing Partners / Edmonton
Client:
Honest Dumplings
Title:
Honest Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE19157M
Award:
2019 Design Merit Award
Agency:
good design company / Tokyo + writing style inc. / Tokyo
Client:
I'll Co., Ltd.
Title:
Packaging of “TOKYO CHOCOLAT FACTORY”
Category:
Packaging / Mass-market
Annual ID:
OS_DE19158M
Award:
2019 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Mamefuku Co., Ltd.
Title:
Good-Luck Walnuts
Category:
Packaging / Mass-market
Annual ID:
OS_DE19159M
Award:
2019 Design Merit Award
Agency:
Hydrogen Advertising / Seattle
Client:
Penobscot Bay Brewery
Title:
Penobscot Bay Brewery—Package Design System
Category:
Packaging / Mass-market
Annual ID:
OS_DE19160M
Award:
2019 Design Merit Award
Agency:
Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client:
SAKE-SHOW YAMADA
Title:
KOZAEMON
Category:
Packaging / Mass-market
Annual ID:
OS_DE19161M
Award:
2019 Design Merit Award
Agency:
Planeta Design AB / Stockholm
Client:
SIMPLo
Title:
SIMPLo - One Sip is All it Takes
Category:
Packaging / Mass-market
Annual ID:
OS_DE19162M
Award:
2019 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Yagi Syuzobu
Title:
Japanese Sword KATANA
Category:
Packaging / Mass-market
Annual ID:
OS_DE19163M
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19083M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19084M
Award:
2019 Direct Marketing Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19085M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19086M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19087M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19088M
Award:
2019 Direct Marketing Merit Award
Agency:
HOY / Buenos Aires
Client:
DDL&Co
Title:
Evita, Equality Bill
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19089M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19090M
Award:
2019 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19091M
Award:
2019 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19092M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19093M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19094M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19095M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19096M
Award:
2019 Direct Marketing Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19097M
Award:
2019 Moving Image Craft Merit Award
Agency:
Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19108M
Award:
2019 Moving Image Craft Merit Award
Agency:
Y&R / Prague
Client:
Post Bellum/ National History Archive
Title:
Untold Stories
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19109M
Award:
2019 Moving Image Craft Merit Award
Agency:
CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client:
Ubisoft
Title:
The Wish
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19110M
