The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Door of LuBan:Square,Circle,Line,Angle
Agency: Tinyworkshop / Beijing
Client: Beijing United Publishing Co,Ltd Category: Editorial / Books
The Sick Bag Song
Agency: Tenmilliontimes Design / Nanjing
Client: Beijing United Publishing Co.,Ltd. Category: Editorial / Books
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Editorial / Books
Old Trades of Jiangsu
Agency: Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client: Phoenix Education Publishing,Ltd Category: Editorial / Books
Strings Attached
Agency: Happy F&B / Gothenburg
Client: The Torsten and Wanja Söderberg Prize / The Röhsska Museum Category: Editorial / Books
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
TEDx Sydney: Humankind
Agency: Substance / Sydney
Client: TEDx Sydney Category: Craft - Title Sequences / Title Sequences
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Extended Campaign - Posters & Out of Home
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client: McDonald's Suisse Restaurants Sàrl Category: Extended Campaign - Posters & Out of Home
No B.S.
Agency: Wieden+Kennedy / Portland
Client: RXBAR Category: Extended Campaign - Posters & Out of Home
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Websites / Utility
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Branded Entertainment
The Unknown Platform
Agency: hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client: Elokuvaosakeyhtiö Suomi 2017 Category: Innovation in Branded Entertainment
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Branded Entertainment
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Innovation in Branded Entertainment
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Innovation in Branded Entertainment
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Innovation in Branded Entertainment
"Jump" Limited Edition Vinyl
Agency: BBDO / New York
Client: Bacardi Category: Promotional / Collateral Items
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Collateral Items
The Ugly Truth Sweaters
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Promotional / Collateral Items
The Royal Bucket
Agency: Iris / London + KFC / UK
Client: KFC (Yum! Brands) Category: Promotional / Collateral Items
HEARTLAND 365
Agency: DENTSU INC. / Tokyo
Client: Kirin Brewery Company, Limited Category: Promotional / Collateral Items
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Promotional / Collateral Items
Mohawk Keaykolour
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Collateral Items
The Mailable Billboard
Agency: DentsuBos / Toronto
Client: New Standard Beer Category: Promotional / Collateral Items
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated PR Campaign
Sex and Drugs Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Posters - Single
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
Fine Art Transports
Agency: Ruf Lanz, / Zurich
Client: Welti-Furrer Category: Publishing / Trade Publication
AUTISM CAN WORK
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie
Client: Andros Category: Public Relations
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Public Relations
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York
Client: Mucinex Category: Public Relations
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill
Agency: HOY / Buenos Aires
Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
Award:
2019 Design Merit Award
Agency:
Tinyworkshop / Beijing
Client:
Beijing United Publishing Co,Ltd
Title:
The Door of LuBan:Square,Circle,Line,Angle
Category:
Editorial / Books
Annual ID:
OS_DE19110M
Award:
2019 Design Merit Award
Agency:
Tenmilliontimes Design / Nanjing
Client:
Beijing United Publishing Co.,Ltd.
Title:
The Sick Bag Song
Category:
Editorial / Books
Annual ID:
OS_DE19111M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Editorial / Books
Annual ID:
OS_DE19112M
Award:
2019 Design Merit Award
Agency:
Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client:
Phoenix Education Publishing,Ltd
Title:
Old Trades of Jiangsu
Category:
Editorial / Books
Annual ID:
OS_DE19113M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Torsten and Wanja Söderberg Prize / The Röhsska Museum
Title:
Strings Attached
Category:
Editorial / Books
Annual ID:
OS_DE19114M
Award:
2019 Moving Image Craft Merit Award
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Annual ID:
OS_MI19135M
Award:
2019 Moving Image Craft Merit Award
Agency:
Substance / Sydney
Client:
TEDx Sydney
Title:
TEDx Sydney: Humankind
Category:
Craft - Title Sequences / Title Sequences
Annual ID:
OS_MI19100M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19125M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19126M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client:
McDonald's Suisse Restaurants Sàrl
Title:
50 Years of Big Mac
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19127M
Award:
2019 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
RXBAR
Title:
No B.S.
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19128M
Award:
2019 Interactive & Online Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Annual ID:
OS_IN19034M
Award:
2019 Interactive & Online Merit Award
Agency:
Rethink
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Websites / Utility
Annual ID:
OS_IN19035M
Award:
2019 Interactive & Online Merit Award
Agency:
VMLY&R / Sydney
Client:
Unicef Australia
Title:
Hope Page
Category:
Websites / Utility
Annual ID:
OS_IN19036M
Award:
2019 Branded Entertainment Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19098M
Award:
2019 Branded Entertainment Merit Award
Agency:
hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client:
Elokuvaosakeyhtiö Suomi 2017
Title:
The Unknown Platform
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19099M
Award:
2019 Branded Entertainment Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19100M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19101M
Award:
2019 Branded Entertainment Merit Award
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19102M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19103M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19104M
Award:
2019 Design Merit Award
Agency:
BBDO / New York
Client:
Bacardi
Title:
"Jump" Limited Edition Vinyl
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19146M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19147M
Award:
2019 Design Merit Award
Agency:
TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client:
Helsingin Sanomat
Title:
The Ugly Truth Sweaters
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19148M
Award:
2019 Design Merit Award
Agency:
Iris / London + KFC / UK
Client:
KFC (Yum! Brands)
Title:
The Royal Bucket
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19149M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Kirin Brewery Company, Limited
Title:
HEARTLAND 365
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19150M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19151M
Award:
2019 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Keaykolour
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19152M
Award:
2019 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
New Standard Beer
Title:
The Mailable Billboard
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19153M
Award:
2019 Integrated Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Annual ID:
OS_IG19025M
Award:
2019 Public Relations Merit Award
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Annual ID:
OS_PR19078M
Award:
2019 Public Relations Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated PR Campaign
Annual ID:
OS_PR19079M
Award:
2019 Public Relations Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Integrated PR Campaign
Annual ID:
OS_PR19080M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Poster
Category:
Promotional / Posters - Single
Annual ID:
OS_DE19123M
Award:
2019 Design Merit Award
Agency:
Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client:
Ke Merchants Association
Title:
Lotus Square Art Center
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19183M
Award:
2019 Design Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client:
Sanitarium
Title:
Garden of Goodness
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19184M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ruf Lanz, / Zurich
Client:
Welti-Furrer
Title:
Fine Art Transports
Category:
Publishing / Trade Publication
Annual ID:
OS_PO19080M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie
Client:
Andros
Title:
AUTISM CAN WORK
Category:
Public Relations
Annual ID:
OS_HW19075M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Public Relations
Annual ID:
OS_HW19076M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / New York
Client:
Motorola
Title:
Phone-Life Balance
Category:
Public Relations
Annual ID:
OS_HW19077M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Reckitt Benckiser / New York
Client:
Mucinex
Title:
Super Sick Monday
Category:
Public Relations
Annual ID:
OS_HW19078M
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19083M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19084M
Award:
2019 Direct Marketing Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19085M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19086M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19087M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19088M
Award:
2019 Direct Marketing Merit Award
Agency:
HOY / Buenos Aires
Client:
DDL&Co
Title:
Evita, Equality Bill
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19089M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19090M
Award:
2019 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19091M