The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft / Art Direction
88 Reasons
Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client: JFOODO Category: Craft / Art Direction
Banditø
Agency: Spotify In-House / New York + Resn / New Zealand
Client: Spotify Category: Craft / Art Direction
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft / Art Direction
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Morning Shift
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Designer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice
Client: Acura Category: Mobile Advertising
Data in Dollars
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles
Client: Xfinity Category: Mobile Advertising
REACTLAND
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China Category: Gaming / Physical Games
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Wayfinding
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Influencer Marketing / Episodic
Ducking Autocorrect
Agency: Clemenger BBDO Sydney / Walsh Bay
Client: Dry July Category: Radio & Audio
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser Category: Brand Voice
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Brand Voice
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Brand Voice
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Brand Voice
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Brand Voice
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Brand Voice
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Brand Voice
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Out-of-Home / Experiential & Installations - Single
Take Notice
Agency: Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin
Client: Marie Keating Foundation Category: Out-of-Home / Experiential & Installations - Single
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Out-of-Home / Experiential & Installations - Single
The Blank Newspaper Cover
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times Category: Out-of-Home / Experiential & Installations - Single
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Out-of-Home / Experiential & Installations - Single
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Out-of-Home / Experiential & Installations - Single
Wanderlust
Agency: NORD DDB / Stockholm + Daidalos / Göteborg
Client: Daidalos Category: Experiential Radio & Audio
Highway Gallery
Agency: TBWARAAD / Dubai U.A.E.
Client: Louvre Abu Dhabi Category: Experiential Radio & Audio
Drunken Spots
Agency: Ogilvy Colombia / Bogotá
Client: Policia Nacional de Colombia Category: Experiential Radio & Audio
Radio Tinnitus
Agency: Rothco | Accenture Interactive / Dublin + Locky Butler / Dublin
Client: The Times / News UK and Ireland Category: Experiential Radio & Audio
Adoptify
Agency: SERVICEPLAN GROUP / Munich
Client: Tierschutzverein München e.V. Category: Experiential Radio & Audio
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King Category: Craft / Writing - Single
One
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Logo
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX19058M
Award:
2019 Interactive & Online Merit Award
Agency:
Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client:
Duroc
Title:
Duroc
Category:
Craft / Art Direction
Annual ID:
OS_IN19070M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Annual ID:
OS_IN19071M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client:
JFOODO
Title:
88 Reasons
Category:
Craft / Art Direction
Annual ID:
OS_IN19072M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Resn / New Zealand
Client:
Spotify
Title:
Banditø
Category:
Craft / Art Direction
Annual ID:
OS_IN19073M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft / Art Direction
Annual ID:
OS_IN19074M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19072M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19073M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The Meeting
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19074M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Rooftop Soccer
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19075M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Morning Shift
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19076M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Graffiti
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19077M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Designer
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19078M
Award:
2019 Print & Outdoor Merit Award
Agency:
Edelman / New York
Client:
KFC
Title:
KFC 11 Herbs & Spices Firelog
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19098M
Award:
2019 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19099M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19100M
Award:
2019 Mobile Merit Award
Agency:
MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice
Client:
Acura
Title:
ILX Total Control
Category:
Mobile Advertising
Annual ID:
OS_MO19027M
Award:
2019 Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles
Client:
Xfinity
Title:
Data in Dollars
Category:
Mobile Advertising
Annual ID:
OS_MO19028M
Award:
2019 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike Greater China
Title:
REACTLAND
Category:
Gaming / Physical Games
Annual ID:
OS_BE19078M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE19185M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI19019M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Clemenger BBDO Sydney / Walsh Bay
Client:
Dry July
Title:
Ducking Autocorrect
Category:
Radio & Audio
Annual ID:
OS_HW19079M
Award:
2019 Public Relations Merit Award
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Annual ID:
OS_PR19061M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Brand Voice
Annual ID:
OS_PR19062M
Award:
2019 Public Relations Merit Award
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Brand Voice
Annual ID:
OS_PR19063M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Brand Voice
Annual ID:
OS_PR19064M
Award:
2019 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Brand Voice
Annual ID:
OS_PR19065M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Annual ID:
OS_PR19066M
Award:
2019 Public Relations Merit Award
Agency:
M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Brand Voice
Annual ID:
OS_PR19067M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York + National Geographic / New York
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Annual ID:
OS_PR19068M
Award:
2019 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19117M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19118M
Award:
2019 Print & Outdoor Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin
Client:
Marie Keating Foundation
Title:
Take Notice
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19119M
Award:
2019 Print & Outdoor Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19120M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
The Blank Newspaper Cover
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19121M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19122M
Award:
2019 Print & Outdoor Merit Award
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19123M
Award:
2019 Radio & Audio Merit Award
Agency:
NORD DDB / Stockholm + Daidalos / Göteborg
Client:
Daidalos
Title:
Wanderlust
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19038M
Award:
2019 Radio & Audio Merit Award
Agency:
TBWARAAD / Dubai U.A.E.
Client:
Louvre Abu Dhabi
Title:
Highway Gallery
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19039M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Policia Nacional de Colombia
Title:
Drunken Spots
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19040M
Award:
2019 Radio & Audio Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Locky Butler / Dublin
Client:
The Times / News UK and Ireland
Title:
Radio Tinnitus
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19041M
Award:
2019 Radio & Audio Merit Award
Agency:
SERVICEPLAN GROUP / Munich
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19042M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19043M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Annual ID:
OS_RA19044M
Award:
2019 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
More in the making
Category:
Branding / Logo
Annual ID:
OS_DE19078M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Logo
Annual ID:
OS_DE19079M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One
Category:
Branding / Logo
Annual ID:
OS_DE19080M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Annual ID:
OS_DE19081M
Award:
2019 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Annual ID:
OS_DE19082M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Logo based on the historical optotype eye chart letters
Category:
Branding / Logo
Annual ID:
OS_DE19083M
