The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Direct Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Innovation in Direct Marketing
Project Meddle
Agency: Project Meddle / Brooklyn
Client: Rock On Go Wild Category: Innovation in Direct Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Direct Marketing
Reskinning Queen Street West
Agency: Zulu Alpha Kilo / Toronto
Client: Consonant Skincare Category: Promotional / Posters - Extended Series
To Give More
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm
Client: Elkjøp Category: Craft - Cinematography / Single
Major
Agency: Droga5 / New York + RadicalMedia / New York
Client: Hennessy Category: Craft - Cinematography / Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Cinematography / Single
Nurses Save Lives
Agency: BBDO / New York + MJZ
Client: Johnson & Johnson Category: Craft - Cinematography / Single
Space Station
Agency: BBDO / New York + EpochFilms
Client: Macy's Category: Craft - Cinematography / Single
Just Do It: Caster Semenya
Agency: Park Pictures LLC / New York
Client: Nike Category: Craft - Cinematography / Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Craft - Cinematography / Single
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King Category: Craft / Writing - Single
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
The Sobering Report
Agency: Rethink
Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Short Form Video / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Short Form Video / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Short Form Video / Single
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Short Form Video / Single
Medically Speaking
Agency: Pereira O'Dell / San Francisco
Client: IGNITE National Category: Short Form Video / Single
Lamp 2
Agency: Rethink + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client: IKEA Category: Short Form Video / Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Short Form Video / Single
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Short Form Video / Single
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Long Form Video / Campaign / Series / Episodic
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Events & Competitions
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Events & Competitions
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Events & Competitions
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics Category: Events & Competitions
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London
Client: Skoda Category: Events & Competitions
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Competitions
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Live Webcast
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Craft / Art Direction
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Utility
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Livestream
Ninjago Dragon Cam
Agency: R/GA / New York + LEGO Systems / Enfield
Client: LEGO Systems Category: Livestream
Award:
2019 Direct Marketing Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19110M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19111M
Award:
2019 Direct Marketing Merit Award
Agency:
Project Meddle / Brooklyn
Client:
Rock On Go Wild
Title:
Project Meddle
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19112M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19113M
Award:
2019 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Consonant Skincare
Title:
Reskinning Queen Street West
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19136M
Award:
2019 Moving Image Craft Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm
Client:
Elkjøp
Title:
To Give More
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19083M
Award:
2019 Moving Image Craft Merit Award
Agency:
Droga5 / New York + RadicalMedia / New York
Client:
Hennessy
Title:
Major
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19084M
Award:
2019 Moving Image Craft Merit Award
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19085M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + MJZ
Client:
Johnson & Johnson
Title:
Nurses Save Lives
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19086M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + EpochFilms
Client:
Macy's
Title:
Space Station
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19087M
Award:
2019 Moving Image Craft Merit Award
Agency:
Park Pictures LLC / New York
Client:
Nike
Title:
Just Do It: Caster Semenya
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19088M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Soldier
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19089M
Award:
2019 Moving Image Craft Merit Award
Agency:
DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client:
Ubisoft
Title:
The Sermon
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19090M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19043M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Annual ID:
OS_RA19044M
Award:
2019 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Annual ID:
OS_EX19059M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Annual ID:
OS_EX19060M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_EX19061M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_MO19037M
Award:
2019 Design Merit Award
Agency:
Rethink
Client:
Arrive Alive Drive Sober
Title:
The Sobering Report
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19105M
Award:
2019 Branded Entertainment Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Short Form Video / Single
Annual ID:
OS_BE19048M
Award:
2019 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Short Form Video / Single
Annual ID:
OS_BE19049M
Award:
2019 Branded Entertainment Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Short Form Video / Single
Annual ID:
OS_BE19050M
Award:
2019 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Short Form Video / Single
Annual ID:
OS_BE19051M
Award:
2019 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco
Client:
IGNITE National
Title:
Medically Speaking
Category:
Short Form Video / Single
Annual ID:
OS_BE19052M
Award:
2019 Branded Entertainment Merit Award
Agency:
Rethink + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client:
IKEA
Title:
Lamp 2
Category:
Short Form Video / Single
Annual ID:
OS_BE19053M
Award:
2019 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Short Form Video / Single
Annual ID:
OS_BE19054M
Award:
2019 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
MedMen
Title:
The New Normal
Category:
Short Form Video / Single
Annual ID:
OS_BE19055M
Award:
2019 Branded Entertainment Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Short Form Video / Single
Annual ID:
OS_BE19056M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client:
Ubisoft
Title:
The Sermon
Category:
Short Form Video / Single
Annual ID:
OS_BE19057M
Award:
2019 Branded Entertainment Merit Award
Agency:
Publicis North America / New York + Hungry Man / New York
Client:
Walmart
Title:
Famous Cars
Category:
Short Form Video / Single
Annual ID:
OS_BE19058M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19064M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Events & Competitions
Annual ID:
OS_EX19025M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Annual ID:
OS_EX19026M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Events & Competitions
Annual ID:
OS_EX19027M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Annual ID:
OS_EX19028M
Award:
2019 Experiential & Immersive Merit Award
Agency:
FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Annual ID:
OS_EX19029M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Leo Burnett / London + Fallon / London
Client:
Skoda
Title:
Tour de Femmes
Category:
Events & Competitions
Annual ID:
OS_EX19030M
Award:
2019 Experiential & Immersive Merit Award
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Annual ID:
OS_EX19031M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Competitions
Annual ID:
OS_EX19032M
Award:
2019 Branded Entertainment Merit Award
Agency:
Pagés BBDO / Santo Domingo
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Live Webcast
Annual ID:
OS_BE19066M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_PO19130M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Craft / Art Direction
Annual ID:
OS_PO19131M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Art Direction
Annual ID:
OS_PO19132M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_PO19133M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Craft / Art Direction
Annual ID:
OS_PO19134M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Art Direction
Annual ID:
OS_PO19135M
Award:
2019 Digital Craft Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Utility
Annual ID:
OS_DC19019M
Award:
2019 Social Media Merit Award
Agency:
ARGONAUT / San Francisco + PSYOP / Los Angeles
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Livestream
Annual ID:
OS_SM19048M
Award:
2019 Social Media Merit Award
Agency:
R/GA / New York + LEGO Systems / Enfield
Client:
LEGO Systems
Title:
Ninjago Dragon Cam
Category:
Livestream
Annual ID:
OS_SM19049M
