The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Monthly
Agency: john st. / Toronto
Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated PR Campaign
Al Umobuwah: Putting "Mum" into "Parenthood"
Agency: FP7 McCann / Dubai
Client: Babyshop Category: Influencer Marketing / Multi-Channel
52 Mayors of Danzhai
Agency: Ogilvy / Beijing
Client: DALIAN WANDA GROUP CO.,LTD Category: Influencer Marketing / Multi-Channel
Trolli Sour Brite Sneaks Campaign
Agency: Periscope / Minneapolis
Client: Ferrara Candy Company Category: Influencer Marketing / Multi-Channel
Loud against Nazis "#unfollowme. The hashtag against hate."
Agency: HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Influencer Marketing / Multi-Channel
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York
Client: Samsung Global Category: Influencer Marketing / Multi-Channel
State of Decay 2: Apocalypse Diaries
Agency: 215 McCann / San Francisco
Client: Xbox Category: Influencer Marketing / Multi-Channel
Happy Moving Day
Agency: Cossette / Montreal + OMD / Montreal
Client: McDonald's Canada Category: Out-of-Home / P.O.P. & In-Store - Campaign
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Digital / Social Media
Booberang
Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client: Breast Cancer Care Category: Digital / Social Media
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna Category: Digital / Social Media
Pre-Testie Bestie
Agency: FCB New Zealand / Auckland
Client: Health Promotion Agency Category: Digital / Social Media
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Digital / Social Media
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico Category: Media Relations
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Media Relations
Big Mac 50th Anniversary
Agency: Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles
Client: McDonald's Category: Media Relations
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Media Relations
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Events & Experiential
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Events & Experiential
Carnival: Ship for a Snap
Agency: Anomaly / New York
Client: Carnival Cruise Line Category: Events & Experiential
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Events & Experiential
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Events & Experiential
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne Category: Events & Experiential
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Events & Experiential
Amazon Jurassic Box Experience
Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client: Prime Video Category: Events & Experiential
Black Spots Campaign
Agency: X-Line Co., Ltd. (dentsu group) / Taipei
Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Events & Experiential
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Experiential
The Bridal Uniform
Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client: UN Women Category: Events & Experiential
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Events & Experiential
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Experiential
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program
Agency: The Escape Pod / Chicago
Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Branded Content
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Branded Content
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Branded Content
Tiny Doll
Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client: Kleenex Category: Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19037M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CDM / New York + Link9 / New York
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19038M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
john st. / Toronto
Client:
Shoppers Drug Mart
Title:
The Monthly
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19039M
Award:
2019 Public Relations Merit Award
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Annual ID:
OS_PR19078M
Award:
2019 Public Relations Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated PR Campaign
Annual ID:
OS_PR19079M
Award:
2019 Public Relations Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Integrated PR Campaign
Annual ID:
OS_PR19080M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
FP7 McCann / Dubai
Client:
Babyshop
Title:
Al Umobuwah: Putting "Mum" into "Parenthood"
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19012M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Ogilvy / Beijing
Client:
DALIAN WANDA GROUP CO.,LTD
Title:
52 Mayors of Danzhai
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19013M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Periscope / Minneapolis
Client:
Ferrara Candy Company
Title:
Trolli Sour Brite Sneaks Campaign
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19014M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client:
Laut gegen Nazis
Title:
Loud against Nazis "#unfollowme. The hashtag against hate."
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19015M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19016M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19017M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
215 McCann / San Francisco
Client:
Xbox
Title:
State of Decay 2: Apocalypse Diaries
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19018M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cossette / Montreal + OMD / Montreal
Client:
McDonald's Canada
Title:
Happy Moving Day
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19104M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19105M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Digital / Social Media
Annual ID:
OS_HW19058M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client:
Breast Cancer Care
Title:
Booberang
Category:
Digital / Social Media
Annual ID:
OS_HW19059M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Annual ID:
OS_HW19060M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Health Promotion Agency
Title:
Pre-Testie Bestie
Category:
Digital / Social Media
Annual ID:
OS_HW19061M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Annual ID:
OS_HW19062M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Digital / Social Media
Annual ID:
OS_HW19063M
Award:
2019 Public Relations Merit Award
Agency:
Ketchum / New York + Discover Puerto Rico / San Juan
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Media Relations
Annual ID:
OS_PR19033M
Award:
2019 Public Relations Merit Award
Agency:
Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Media Relations
Annual ID:
OS_PR19034M
Award:
2019 Public Relations Merit Award
Agency:
Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles
Client:
McDonald's
Title:
Big Mac 50th Anniversary
Category:
Media Relations
Annual ID:
OS_PR19035M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York + National Geographic / New York
Client:
National Geographic
Title:
Planet or Plastic
Category:
Media Relations
Annual ID:
OS_PR19036M
Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Events & Experiential
Annual ID:
OS_PR19037M
Award:
2019 Public Relations Merit Award
Agency:
3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Events & Experiential
Annual ID:
OS_PR19038M
Award:
2019 Public Relations Merit Award
Agency:
Anomaly / New York
Client:
Carnival Cruise Line
Title:
Carnival: Ship for a Snap
Category:
Events & Experiential
Annual ID:
OS_PR19039M
Award:
2019 Public Relations Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Events & Experiential
Annual ID:
OS_PR19040M
Award:
2019 Public Relations Merit Award
Agency:
The Brand Agency / Perth
Client:
Foodbank WA
Title:
Hungry Puffs
Category:
Events & Experiential
Annual ID:
OS_PR19041M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Events & Experiential
Annual ID:
OS_PR19042M
Award:
2019 Public Relations Merit Award
Agency:
FF / Paris + Historial de la Grande Guerre de / Péronne
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Events & Experiential
Annual ID:
OS_PR19043M
Award:
2019 Public Relations Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Events & Experiential
Annual ID:
OS_PR19044M
Award:
2019 Public Relations Merit Award
Agency:
Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client:
Prime Video
Title:
Amazon Jurassic Box Experience
Category:
Events & Experiential
Annual ID:
OS_PR19045M
Award:
2019 Public Relations Merit Award
Agency:
X-Line Co., Ltd. (dentsu group) / Taipei
Client:
Taiwan Star Telecom Co., Ltd.
Title:
Black Spots Campaign
Category:
Events & Experiential
Annual ID:
OS_PR19046M
Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Events & Experiential
Annual ID:
OS_PR19047M
Award:
2019 Public Relations Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Experiential
Annual ID:
OS_PR19048M
Award:
2019 Public Relations Merit Award
Agency:
BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client:
UN Women
Title:
The Bridal Uniform
Category:
Events & Experiential
Annual ID:
OS_PR19049M
Award:
2019 Public Relations Merit Award
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19050M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Annual ID:
OS_EX19065M
Award:
2019 Experiential & Immersive Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Experiential
Annual ID:
OS_EX19066M
Award:
2019 Experiential & Immersive Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Annual ID:
OS_EX19067M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Annual ID:
OS_EX19068M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Experiential
Annual ID:
OS_EX19069M
Award:
2019 Experiential & Immersive Merit Award
Agency:
The Escape Pod / Chicago
Client:
The Brady Campaign to Prevent Gun Violence
Title:
The Metro Gun Share Program
Category:
Innovation in Experiential
Annual ID:
OS_EX19070M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Annual ID:
OS_HW19030M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Branded Content
Annual ID:
OS_HW19031M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Annual ID:
OS_HW19032M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client:
Kleenex
Title:
Tiny Doll
Category:
Branded Content
Annual ID:
OS_HW19033M
