The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Targeted Video / Targeted Online Video
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Non-traditional & Guerrilla Marketing
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Non-traditional & Guerrilla Marketing
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Non-traditional & Guerrilla Marketing
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Non-traditional & Guerrilla Marketing
Embarrassing Plastic Bags
Agency: Rethink
Client: East West Market Category: Out of Home / P.O.P. & In-Store
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Innovation in Direct Marketing
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Innovation in Direct Marketing
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Craft / Use of Technology
Sound of sea
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris
Client: Sea Shepherd Category: Craft / Use of Technology
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing / Production