The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Sound
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Cinema Advertising
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Social Impact
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Craft / Art Direction
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Craft / Art Direction
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Illustration
Your Way, Way Better
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Branding / Rebranding
You Can't Stop Us
Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films
Client: Nike Category: Visual Effects / Single
Festive
Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London
Client: Burberry Category: Visual Effects / Single
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Voice
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Long Form Video / Single
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Experiential & Installations / Experiential & Immersive
Life Needs Truth
Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client: The New York Times Category: Editing / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Editing / Single
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Product
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Integrated
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client: Essity Bodyform/Libresse Category: Sound Design
Wildly. Deliciously. Organic.
Agency: Factory / London
Client: Green & Blacks Category: Sound Design
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Creative Use of Data
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Radio & Audio
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Newspaper / Single
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Mobile Advertising
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Printing & Production
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Experiential
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Spatial Design / Experiential & Immersive
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Spatial Design / Experiential & Immersive
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Social Post / Single
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Television & VOD / Short Form - Series
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Online Community / Platform
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: In-House / External Agency Collaboration
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Integrated Campaign
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Integrated Campaign
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Art Direction
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Award:
2021 Direct Marketing Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_017G
Award:
2021 Design Gold Pencil
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE21_026G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Annual ID:
OS_EX21_021G
Award:
2021 Film Gold Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Cinema Advertising
Annual ID:
OS_FI21_030G
Award:
2021 Public Relations Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_029G
Award:
2021 In-House Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Annual ID:
OS_IH21_008G
Award:
2021 Mobile Gold Pencil
Agency:
DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Craft / Art Direction
Annual ID:
OS_MO21_010G
Award:
2021 Mobile Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Annual ID:
OS_MO21_011G
Award:
2021 Film Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_002G
Award:
2021 Out of Home Gold Pencil
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Illustration
Annual ID:
OS_OH21_021G
Award:
2021 Design Gold Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Way, Way Better
Category:
Branding / Rebranding
Annual ID:
OS_DE21_006G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films
Client:
Nike
Title:
You Can't Stop Us
Category:
Visual Effects / Single
Annual ID:
OS_MI21_024G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Moving Picture Company / London + Riff Raff Films / London + Burberry / London
Client:
Burberry
Title:
Festive
Category:
Visual Effects / Single
Annual ID:
OS_MI21_025G
Award:
2021 Public Relations Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Annual ID:
OS_PR21_001G
Award:
2021 Public Relations Gold Pencil
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Annual ID:
OS_PR21_010G
Award:
2021 Public Relations Gold Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Annual ID:
OS_PR21_011G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Long Form Video / Single
Annual ID:
OS_BE21_001G
Award:
2021 Interactive & Online Gold Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_007G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_001G
Award:
2021 Out of Home Gold Pencil
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_012G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client:
The New York Times
Title:
Life Needs Truth
Category:
Editing / Single
Annual ID:
OS_MI21_012G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Editing / Single
Annual ID:
OS_MI21_013G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Annual ID:
OS_MI21_014G
Award:
2021 IP & Products Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Product
Annual ID:
OS_IP21_001G
Award:
2021 Integrated Gold Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_016G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Sound Design
Annual ID:
OS_MS21_001G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Factory / London
Client:
Green & Blacks
Title:
Wildly. Deliciously. Organic.
Category:
Sound Design
Annual ID:
OS_MS21_014G
Award:
2021 Digital Craft Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Creative Use of Data
Annual ID:
OS_DC21_001G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_017G
Award:
2021 Print Gold Pencil
Agency:
Impact BBDO / Dubai + Boomtown Productions / Dubai
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Newspaper / Single
Annual ID:
OS_PT21_001G
Award:
2021 Mobile Gold Pencil
Agency:
DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile Advertising
Annual ID:
OS_MO21_001G
Award:
2021 Out of Home Gold Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Printing & Production
Annual ID:
OS_OH21_023G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_024G
Award:
2021 Design Gold Pencil
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_023G
Award:
2021 Design Gold Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_024G
Award:
2021 Direct Marketing Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Annual ID:
OS_DM21_012G
Award:
2021 Social Media Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Single
Annual ID:
OS_SM21_008G
Award:
2021 Film Gold Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Television & VOD / Short Form - Series
Annual ID:
OS_FI21_005G
Award:
2021 Interactive & Online Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Annual ID:
OS_IN21_005G
Award:
2021 In-House Gold Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
In-House / External Agency Collaboration
Annual ID:
OS_IH21_001G
Award:
2021 Integrated Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Annual ID:
OS_IG21_013G
Award:
2021 Direct Marketing Gold Pencil
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Campaign
Annual ID:
OS_DM21_024G
Award:
2021 Direct Marketing Gold Pencil
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Integrated Campaign
Annual ID:
OS_DM21_025G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_029G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_030G
Award:
2021 Direct Marketing Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_040G
Award:
2021 Direct Marketing Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_041G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Craft / Art Direction
Annual ID:
OS_BE21_019G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Annual ID:
OS_BE21_020G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Annual ID:
OS_BE21_010G
