The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Best of Health, Wellness & Pharma
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Out of Home / Health & Wellness
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Film / Health & Wellness
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Film / Health & Wellness
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Products
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Digital / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Digital / Use of Technology
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Innovation & Transformation / Innovation in Health & Wellness
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Health & Wellness
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Film / Pharma
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated Campaign
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Public Relations
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Public Relations
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon Category: Branded Content
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts Category: Out of Home / Health & Wellness
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Health & Wellness
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Radio & Audio
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon Category: Film / Health & Wellness
Diagnosing Epilepsy Type
Agency: The Bloc / New York
Client: Greenwich Biosciences / Epidiolex Category: Branding
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Digital / Web & Mobile
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts Category: Public Relations
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser Category: Public Relations
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Innovation & Transformation / Innovation in Health & Wellness
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness
Canyon of Heroes
Agency: Alto / New York + Montefiore-Einstein / New York
Client: Montefiore-Einstein Category: Out of Home / Health & Wellness
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Out of Home / Health & Wellness
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Out of Home / Health & Wellness
If you're outdoors you need to protect yourself.
Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima
Client: League Against Cancer Peru Category: Out of Home / Health & Wellness
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Radio & Audio
SevenPM
Agency: Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York
Client: Montefiore-Einstein Category: Film / Health & Wellness
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai
Client: Durex Category: Film / Health & Wellness
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Film / Health & Wellness
The Little brats
Agency: Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal
Client: Montreal Children's Hospital Foundation Category: Film / Health & Wellness
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Film / Health & Wellness
Make Time
Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg
Client: 1000 Women Trust Category: Digital / Web & Mobile
The Momentous Moments of Max and Maxine
Agency: Area 23, An FCB Health Network Company / New York + HORNET / New York
Client: Lilly/Cyramza Category: Film / Pharma
THE CHEERING BANDAGE CAMPAIGN
Agency: INNOCEAN / Seoul + Facebook Korea / Seoul
Client: Facebook Korea / The Cheering Bandage Category: Innovation & Transformation / Innovation in Lockdown
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá
Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Digital / Social Media
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc. Category: Digital / Social Media