The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto
Client: Molson Canadian Category: Brand Partnerships
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Brand Partnerships
Squarespace
Agency: Squarespace
Client: Squarespace Category: Agency-Initiated & Originated Projects
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Agency-Initiated & Originated Projects
Your Uniform, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Branding / Branded Item
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Creative Effectiveness / Consumer / Brand
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Creative Effectiveness / Consumer / Brand
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts Category: Out of Home / Health & Wellness
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Health & Wellness
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Use of Vertical Video
The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City
Client: The Dissolving Bottle Category: Packaging / Specialty
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Packaging / Specialty
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Radio & Audio
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
Logos, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Branding / Logo
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Innovation & Transformation / Innovation in Music & Sound Craft
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client: Allegheny Health Network Category: Editorial / Digital Publications
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Visual & Audio Craft / Music
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Visual & Audio Craft / Music
Medal of Honor: Above and Beyond
Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client: Oculus / Respawn Category: UX / UI / Interface Design
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Billboards & Transit / Series
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Experiential / Interactive Digital Installations
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Physical Product & Mobile Integration
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto
Client: Molson Canadian Category: Brand Partnerships
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Branded Entertainment
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Craft / Art Direction
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong
Client: VOGUE Category: Service Design / Customer Experience (CX)
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Online Films & Video / Short Form - Single
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Innovation & Transformation / Innovation in Experiential
Space-age Airport for Cyclists
Agency: Silo / The Hague + studiomarsman / Delft
Client: Municipality of The Hague / Mobilis TBI Category: Spatial Design / Architecture
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Games
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Innovation & Transformation / Innovation in Direct Marketing
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Direct Marketing
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste Category: Promotional Items / Physical Products
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Promotional Items / Physical Products
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Annual ID:
OS_PR21_023B
Award:
2021 Public Relations Bronze Pencil
Agency:
Rethink + Molson Canadian / Toronto
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Annual ID:
OS_PR21_024B
Award:
2021 Public Relations Bronze Pencil
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Annual ID:
OS_PR21_025B
Award:
2021 Print Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Posters / Series
Annual ID:
OS_PT21_011B
Award:
2021 In-House Bronze Pencil
Agency:
Squarespace
Client:
Squarespace
Title:
Squarespace
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_005B
Award:
2021 In-House Bronze Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_006B
Award:
2021 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Uniform, Your Way
Category:
Branding / Branded Item
Annual ID:
OS_DE21_003B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_BE21_022B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
Crayola + dentsumcgarrybowen / New York
Client:
Crayola
Title:
Colors of the World
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_005B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_006B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Chemistry / Atlanta
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_016B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_017B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Use of Vertical Video
Annual ID:
OS_MI21_029B
Award:
2021 Design Bronze Pencil
Agency:
BBDO Guerrero / Makati City + Flare Manila / Makati City
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE21_015B
Award:
2021 Design Bronze Pencil
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Packaging / Specialty
Annual ID:
OS_DE21_016B
Award:
2021 Design Bronze Pencil
Agency:
Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE21_017B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Radio & Audio
Annual ID:
OS_HW21_023B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_021B
Award:
2021 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Logos, Your Way
Category:
Branding / Logo
Annual ID:
OS_DE21_002B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS_MS21_022B
Award:
2021 Design Bronze Pencil
Agency:
Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Editorial / Digital Publications
Annual ID:
OS_DE21_010B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_011B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_012B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client:
Oculus / Respawn
Title:
Medal of Honor: Above and Beyond
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_004B
Award:
2021 Out of Home Bronze Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_005B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Experiential / Interactive Digital Installations
Annual ID:
OS_IN21_015B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_031B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_032B
Award:
2021 Mobile Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_009B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_014B
Award:
2021 Integrated Bronze Pencil
Agency:
Rethink + Molson Canadian / Toronto
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Annual ID:
OS_IG21_012B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS_BE21_028B
Award:
2021 Integrated Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Annual ID:
OS_IG21_014B
Award:
2021 Design Bronze Pencil
Agency:
Ogilvy / Taiwan + Ogilvy / Hong Kong
Client:
VOGUE
Title:
UNI-FORM
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_028B
Award:
2021 Film Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_014B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_026B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_027B
Award:
2021 Film Bronze Pencil
Agency:
Massif
Client:
Shelflife/Stussy/Nike
Title:
Weird
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_034B
Award:
2021 Print Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Art Direction
Annual ID:
OS_PT21_020B
Award:
2021 Design Bronze Pencil
Agency:
Silo / The Hague + studiomarsman / Delft
Client:
Municipality of The Hague / Mobilis TBI
Title:
Space-age Airport for Cyclists
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_025B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Annual ID:
OS_BE21_009B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Events / Stunts / Competitions / Virtual - Livestream
Annual ID:
OS_EX21_002B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
BETC / Paris + General Pop / Paris + La-Bo / Paris
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_038B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever / Dove
Title:
It's On Us
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_039B
Award:
2021 Print Bronze Pencil
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_017B
Award:
2021 Print Bronze Pencil
Agency:
Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_018B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
DAVID / Buenos Aires
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_042B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_043B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_044B
Award:
2021 Social Media Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_041B
