The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Mobile Apps
Leftover Recipes
Agency: Energy BBDO / Chicago + BBDO / New York
Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Online Advertising / Display Ads
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client: Distell / Savanna Cider Category: Utility
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Utility
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Utility
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Craft / Sound Design
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Sound Design
The Little brats
Agency: 4ZERO1 / Montreal + Cossette / Montreal
Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Direction / Single
First Visitors
Agency: BBDO / New York + O Positive / Los Angeles
Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Direction / Single
Valet Guys
Agency: BWGTBLD GmbH / Berlin + antoni / Berlin
Client: Mercedes-Benz Category: Direction / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Direction / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Direction / Single
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Direction / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Direction / Single
ScissorHandsFree
Agency: Leo Burnett / Detroit + O Positive / Los Angeles
Client: Cadillac Category: Direction / Single
You Can't Stop Us
Agency: Pulse Films + Wieden+Kennedy / Portland
Client: Nike Category: Direction / Single
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies Category: Direction / Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Experiential Music & Sound
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Reputation Management
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Craft / Use of Technology
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Craft / Use of Technology
The Betika Christmas Miracle
Agency: Betika / Nairobi + 2.4 Films / Nairobi
Client: Betika Category: Digital / Use of Technology
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Digital / Use of Technology
See Green
Agency: Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin
Client: Irish Rugby Football Union Category: Digital / Use of Technology
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client: Sanofi / Pharmaton Kiddi Category: Digital / Use of Technology
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Short Form Video / Single
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Short Form Video / Single
The Ultimate Safety Test
Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London
Client: Volvo Cars (Global) Category: Short Form Video / Single
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon Category: Short Form Video / Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Short Form Video / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Short Form Video / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Short Form Video / Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Short Form Video / Single
Long Live Love
Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram Category: User-Generated Content
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Promotional / Posters - Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Promotional / Posters - Series
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Promotional / Posters - Series
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Shanghai + Nono Studio + Visionmax
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Mobile Apps
Annual ID:
OS_BE21_059M
Award:
2021 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago + BBDO / New York
Client:
SC Johnson, Ziploc
Title:
Leftover Recipes
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN21_041M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN21_042M
Award:
2021 Mobile Merit Award
Agency:
Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client:
Distell / Savanna Cider
Title:
#DecoloniseAutocorrect
Category:
Utility
Annual ID:
OS_MO21_016M
Award:
2021 Mobile Merit Award
Agency:
McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Annual ID:
OS_MO21_017M
Award:
2021 Mobile Merit Award
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Utility
Annual ID:
OS_MO21_018M
Award:
2021 Mobile Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
Utility
Annual ID:
OS_MO21_019M
Award:
2021 Mobile Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Utility
Annual ID:
OS_MO21_020M
Award:
2021 Radio & Audio Merit Award
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Craft / Sound Design
Annual ID:
OS_RA21_047M
Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Craft / Sound Design
Annual ID:
OS_RA21_048M
Award:
2021 Moving Image Craft Merit Award
Agency:
4ZERO1 / Montreal + Cossette / Montreal
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Direction / Single
Annual ID:
OS_MI21_036M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Direction / Single
Annual ID:
OS_MI21_037M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO / New York + O Positive / Los Angeles
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Direction / Single
Annual ID:
OS_MI21_038M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Annual ID:
OS_MI21_039M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Direction / Single
Annual ID:
OS_MI21_040M
Award:
2021 Moving Image Craft Merit Award
Agency:
BWGTBLD GmbH / Berlin + antoni / Berlin
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Direction / Single
Annual ID:
OS_MI21_041M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Direction / Single
Annual ID:
OS_MI21_042M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Direction / Single
Annual ID:
OS_MI21_043M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Direction / Single
Annual ID:
OS_MI21_044M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Direction / Single
Annual ID:
OS_MI21_045M
Award:
2021 Moving Image Craft Merit Award
Agency:
Leo Burnett / Detroit + O Positive / Los Angeles
Client:
Cadillac
Title:
ScissorHandsFree
Category:
Direction / Single
Annual ID:
OS_MI21_046M
Award:
2021 Moving Image Craft Merit Award
Agency:
Pulse Films + Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Us
Category:
Direction / Single
Annual ID:
OS_MI21_047M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + Huggies + Droga5 / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Direction / Single
Annual ID:
OS_MI21_048M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Annual ID:
OS_MI21_049M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Direction / Single
Annual ID:
OS_MI21_050M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Websites
Annual ID:
OS_IN21_025M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Websites
Annual ID:
OS_IN21_026M
Award:
2021 Interactive & Online Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Websites
Annual ID:
OS_IN21_027M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Experiential Music & Sound
Annual ID:
OS_MS21_023M
Award:
2021 Public Relations Merit Award
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Reputation Management
Annual ID:
OS_PR21_066M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_068M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_069M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_070M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Betika / Nairobi + 2.4 Films / Nairobi
Client:
Betika
Title:
The Betika Christmas Miracle
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_060M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_061M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin
Client:
Irish Rugby Football Union
Title:
See Green
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_062M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client:
Sanofi / Pharmaton Kiddi
Title:
Kiddi World
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_063M
Award:
2021 Branded Entertainment Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Short Form Video / Single
Annual ID:
OS_BE21_033M
Award:
2021 Branded Entertainment Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Short Form Video / Single
Annual ID:
OS_BE21_035M
Award:
2021 Branded Entertainment Merit Award
Agency:
Grey / London + Smuggler / London + Volvo Cars + Wildfire / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Short Form Video / Single
Annual ID:
OS_BE21_036M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client:
Savlon
Title:
The Artist
Category:
Short Form Video / Single
Annual ID:
OS_BE21_037M
Award:
2021 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Short Form Video / Single
Annual ID:
OS_BE21_038M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Annual ID:
OS_BE21_039M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Short Form Video / Single
Annual ID:
OS_BE21_040M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Short Form Video / Single
Annual ID:
OS_BE21_041M
Award:
2021 Interactive & Online Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client:
Canon, USA
Title:
Long Live Love
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN21_055M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client:
Instagram
Title:
Everyday
Category:
User-Generated Content
Annual ID:
OS_BE21_069M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_079M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_080M
Award:
2021 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
#WindowsOfHope
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_081M
