The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Promotional / Posters - Series
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Promotional / Posters - Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Promotional / Posters - Series
Genocide Target
Agency: Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo
Client: Coalizão Negra por Direitos Category: Promotional / Posters - Series
Guangzhou Contemporary Art Fair
Agency: another design / Guangzhou
Client: Guangzhou Sansan Culture Development Co., Ltd Category: Branding / Identity System
Urban League of Greater KC's 100th Anniversary
Agency: Barkley
Client: Urban League Category: Branding / Identity System
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client: United Sodas of America Category: Branding / Identity System
M.AD School of Ideas Brand Identity
Agency: COLLINS + M.AD School of Ideas
Client: M.AD School of Ideas Category: Branding / Identity System
We Got You Baby
Agency: Droga5 / New York + Second Child / New York
Client: Kimberly-Clark/Huggies Category: Branding / Identity System
THE MOVEMENT ALPHABET
Agency: DUKE Advertising (Pty) Ltd / Cape Town
Client: MOTLEY CREW Category: Branding / Identity System
Jetlag Books Branding Identity System Design
Agency: L3 Branding / Beijing
Client: Jetlag Books Category: Branding / Identity System
Magic Canvas: Helping kids to express themselves
Agency: Magpie Studio / London + Magic Canvas / London
Client: Magic Canvas Category: Branding / Identity System
The City that Works By Design
Agency: Ogilvy / Chicago
Client: City of Chicago Category: Branding / Identity System
Macao Design Week 2020
Agency: UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao
Client: Macau Designers Association Category: Branding / Identity System
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client: NAACP Atlanta Category: Active Engagement / Call to Action
Sext Us Instead
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Active Engagement / Call to Action
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Active Engagement / Call to Action
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York
Client: Reform Alliance Category: Active Engagement / Call to Action
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Active Engagement / Call to Action
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Active Engagement / Call to Action
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Active Engagement / Call to Action
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client: ROM Autentic Category: Active Engagement / Call to Action
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Active Engagement / Call to Action
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif Category: Active Engagement / Call to Action
Playlist Timer
Agency: Publicis Italy / Milan + Barilla
Client: Barilla Category: Active Engagement / Call to Action
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Active Engagement / Call to Action
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Active Engagement / Call to Action
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Active Engagement / Call to Action
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Active Engagement / Call to Action
Non-Imaginary Friends
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Magazine / Series
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Magazine / Series
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu Category: Innovation & Transformation / Innovation in Moving Image Craft
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram Category: Innovation & Transformation / Innovation in Moving Image Craft
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Typography / Typeface Design
The Most Futura Ever
Agency: Monotype Studio / Boston
Client: Monotype Category: Typography / Typeface Design
Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Use of Music
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Writing / Single
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Writing / Single
Misinformation
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Writing / Single
An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Writing / Single
Over Sharing
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Writing / Single
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_082M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_083M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_084M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo
Client:
Coalizão Negra por Direitos
Title:
Genocide Target
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_085M
Award:
2021 Design Merit Award
Agency:
another design / Guangzhou
Client:
Guangzhou Sansan Culture Development Co., Ltd
Title:
Guangzhou Contemporary Art Fair
Category:
Branding / Identity System
Annual ID:
OS_DE21_049M
Award:
2021 Design Merit Award
Agency:
Barkley
Client:
Urban League
Title:
Urban League of Greater KC's 100th Anniversary
Category:
Branding / Identity System
Annual ID:
OS_DE21_050M
Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Branding / Identity System
Annual ID:
OS_DE21_051M
Award:
2021 Design Merit Award
Agency:
COLLINS + M.AD School of Ideas
Client:
M.AD School of Ideas
Title:
M.AD School of Ideas Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_052M
Award:
2021 Design Merit Award
Agency:
Droga5 / New York + Second Child / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Branding / Identity System
Annual ID:
OS_DE21_053M
Award:
2021 Design Merit Award
Agency:
DUKE Advertising (Pty) Ltd / Cape Town
Client:
MOTLEY CREW
Title:
THE MOVEMENT ALPHABET
Category:
Branding / Identity System
Annual ID:
OS_DE21_054M
Award:
2021 Design Merit Award
Agency:
L3 Branding / Beijing
Client:
Jetlag Books
Title:
Jetlag Books Branding Identity System Design
Category:
Branding / Identity System
Annual ID:
OS_DE21_055M
Award:
2021 Design Merit Award
Agency:
Magpie Studio / London + Magic Canvas / London
Client:
Magic Canvas
Title:
Magic Canvas: Helping kids to express themselves
Category:
Branding / Identity System
Annual ID:
OS_DE21_056M
Award:
2021 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Branding / Identity System
Annual ID:
OS_DE21_057M
Award:
2021 Design Merit Award
Agency:
Superunion / London
Client:
Clear Mobile
Title:
Clear Mobile
Category:
Branding / Identity System
Annual ID:
OS_DE21_058M
Award:
2021 Design Merit Award
Agency:
UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao
Client:
Macau Designers Association
Title:
Macao Design Week 2020
Category:
Branding / Identity System
Annual ID:
OS_DE21_059M
Award:
2021 Social Media Merit Award
Agency:
22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_073M
Award:
2021 Social Media Merit Award
Agency:
72andSunny / New York
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Sext Us Instead
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_074M
Award:
2021 Social Media Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_075M
Award:
2021 Social Media Merit Award
Agency:
Droga5 / New York + Reform Alliance / New York
Client:
Reform Alliance
Title:
When It's All Over
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_076M
Award:
2021 Social Media Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_077M
Award:
2021 Social Media Merit Award
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_078M
Award:
2021 Social Media Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_079M
Award:
2021 Social Media Merit Award
Agency:
MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_080M
Award:
2021 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_081M
Award:
2021 Social Media Merit Award
Agency:
PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_082M
Award:
2021 Social Media Merit Award
Agency:
Publicis Italy / Milan + Barilla
Client:
Barilla
Title:
Playlist Timer
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_083M
Award:
2021 Social Media Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_084M
Award:
2021 Social Media Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_085M
Award:
2021 Social Media Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_086M
Award:
2021 Social Media Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_087M
Award:
2021 In-House Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
2020 Wrapped
Category:
Intra-preneurship
Annual ID:
OS_IH21_019M
Award:
2021 Print Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Annual ID:
OS_PT21_034M
Award:
2021 Print Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Handmade
Category:
Magazine / Single
Annual ID:
OS_PT21_035M
Award:
2021 Print Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Non-Imaginary Friends
Category:
Magazine / Series
Annual ID:
OS_PT21_036M
Award:
2021 Print Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Magazine / Series
Annual ID:
OS_PT21_037M
Award:
2021 Print Merit Award
Agency:
TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Burger & Me
Category:
Magazine / Series
Annual ID:
OS_PT21_038M
Award:
2021 Moving Image Craft Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS_MI21_107M
Award:
2021 Moving Image Craft Merit Award
Agency:
Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client:
Instagram
Title:
Everyday
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS_MI21_108M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_072M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
Macklin
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_073M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
The Most Futura Ever
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_074M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Annual ID:
OS_RA21_049M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Annual ID:
OS_RA21_050M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Survive
Category:
Writing / Single
Annual ID:
OS_MI21_053M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Writing / Single
Annual ID:
OS_MI21_054M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Writing / Single
Annual ID:
OS_MI21_055M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Misinformation
Category:
Writing / Single
Annual ID:
OS_MI21_056M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Writing / Single
Annual ID:
OS_MI21_057M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
An Apple Original | ATV+
Category:
Writing / Single
Annual ID:
OS_MI21_058M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Over Sharing
Category:
Writing / Single
Annual ID:
OS_MI21_059M