The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Select Category
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Voice
- Brand World Creation
- Branded Content
- Branding
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Cultural Transformation
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Experiential Music & Sound
The Trial for Clinical Equality
Agency: FCB Health Network / New York
Client: FCB Health Network Category: Craft / Art Direction
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Craft / Art Direction
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Craft / Art Direction
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref Category: Craft / Art Direction
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Art Direction
Stay Safe behind the #DoorsOfIndia
Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client: Tata Pravesh Category: Sound Editing
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client: Apple Category: Original Music / Score
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Original Music / Score
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Original Music / Score
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York
Client: Reform Alliance Category: User-Generated Content
#ItStartsOnTikTok
Agency: TikTok / Los Angeles + Known / New York
Client: TikTok Category: User-Generated Content
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker
Client: Nike Category: User-Generated Content
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Craft / Sound Design
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Sound Design
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto
Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Photography
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Craft / Photography
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client: The Lebanese Army Category: Branding / Branded Item
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond
Client: Microsoft Xbox Category: Innovation & Transformation / Innovation in Integrated
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Integrated
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Innovation & Transformation / Innovation in Integrated
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Integrated
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop
Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Noise-O-Meter
Agency: Wunderman Thompson / Dubai
Client: Bose Category: Innovation & Transformation / Innovation in Lockdown
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client: ROM Autentic Category: Stunts & Activations
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Stunts & Activations
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client: Covenant House Category: Stunts & Activations
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Stunts & Activations
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Stunts & Activations
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite Category: Innovation & Transformation / Innovation in Out of Home
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Out of Home
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Out of Home
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Innovation & Transformation / Innovation in Out of Home
Unbreakable OOH
Agency: We Believers / New York
Client: Stillhouse Spirits Co. Category: Innovation & Transformation / Innovation in Out of Home
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Out of Home