The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Digital & Online / Ecommerce
Dream Number
Agency: Impact BBDO / Dubai
Client: Loto Libanais Category: Digital & Online / Ecommerce
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Digital & Online / Ecommerce
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Digital & Online / Ecommerce
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto
Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client: Danish Crown Category: Online-only Video / Pre-Roll - Single
Sloways
Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client: IAG / NRMA Insurance Category: Spatial Design / Wayfinding
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Craft / Writing
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
The password
Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client: CANAL+ Category: Cinema Advertising
The Look
Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client: Procter & Gamble Category: Cinema Advertising
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm
Client: The Swedish Heartchild Foundation Category: Music Videos
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Music Videos
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Music Videos
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Visual Effects / Series
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen Category: Social Media
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Innovation & Transformation / Innovation in Public Relations
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Public Relations
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Public Relations
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client: GEICO Category: Television & VOD / Short Form - Single
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client: WhatsApp Inc. Category: Craft / Data-Driven Personalization
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client: Mondelez Category: Craft / Data-Driven Personalization
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Craft / Data-Driven Personalization
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM
Client: Kiss FM Category: Craft / Illustration
Award:
2021 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_074M
Award:
2021 Direct Marketing Merit Award
Agency:
Impact BBDO / Dubai
Client:
Loto Libanais
Title:
Dream Number
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_075M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_076M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_077M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_078M
Award:
2021 Print Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Annual ID:
OS_PT21_034M
Award:
2021 Print Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Handmade
Category:
Magazine / Single
Annual ID:
OS_PT21_035M
Award:
2021 Mobile Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MO21_035M
Award:
2021 Mobile Merit Award
Agency:
TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MO21_036M
Award:
2021 Mobile Merit Award
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MO21_037M
Award:
2021 Interactive & Online Merit Award
Agency:
Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client:
Danish Crown
Title:
The big danish bacon pre-roll
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN21_043M
Award:
2021 Design Merit Award
Agency:
CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client:
IAG / NRMA Insurance
Title:
Sloways
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE21_147M
Award:
2021 Direct Marketing Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Annual ID:
OS_DM21_108M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Craft / Writing
Annual ID:
OS_DM21_109M
Award:
2021 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Annual ID:
OS_DM21_110M
Award:
2021 Film Merit Award
Agency:
BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client:
CANAL+
Title:
The password
Category:
Cinema Advertising
Annual ID:
OS_FI21_117M
Award:
2021 Film Merit Award
Agency:
SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client:
Procter & Gamble
Title:
The Look
Category:
Cinema Advertising
Annual ID:
OS_FI21_118M
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Branded Entertainment Merit Award
Agency:
Abby Priest / Stockholm + New Land / Stockholm
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Music Videos
Annual ID:
OS_BE21_053M
Award:
2021 Branded Entertainment Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Music Videos
Annual ID:
OS_BE21_054M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Music Videos
Annual ID:
OS_BE21_055M
Award:
2021 Radio & Audio Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_058M
Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_059M
Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_060M
Award:
2021 Moving Image Craft Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Visual Effects / Series
Annual ID:
OS_MI21_095M
Award:
2021 Public Relations Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_090M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_091M
Award:
2021 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_092M
Award:
2021 Public Relations Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_093M
Award:
2021 Public Relations Merit Award
Agency:
WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_094M
Award:
2021 Creative Use of Data Merit Award
Agency:
BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client:
Citroen
Title:
The pocket dealership
Category:
Social Media
Annual ID:
OS_CU21_020M
Award:
2021 Creative Use of Data Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Social Media
Annual ID:
OS_CU21_021M
Award:
2021 In-House Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Play Your Part
Category:
Social Impact
Annual ID:
OS_IH21_022M
Award:
2021 In-House Merit Award
Agency:
MTV / New York
Client:
MTV
Title:
"I Can't Breathe" 8:46 Channel Shutdown
Category:
Social Impact
Annual ID:
OS_IH21_023M
Award:
2021 In-House Merit Award
Agency:
draftLine / London
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Social Impact
Annual ID:
OS_IH21_024M
Award:
2021 Mobile Merit Award
Agency:
BBDO / New York
Client:
Color of Change
Title:
Pedestal Project
Category:
Craft / Art Direction
Annual ID:
OS_MO21_029M
Award:
2021 Public Relations Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_087M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_088M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_089M
Award:
2021 Film Merit Award
Agency:
Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_043M
Award:
2021 Film Merit Award
Agency:
FCB / New York
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_044M
Award:
2021 Film Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_045M
Award:
2021 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client:
GEICO
Title:
Aunt Infestation
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_046M
Award:
2021 Direct Marketing Merit Award
Agency:
GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client:
WhatsApp Inc.
Title:
The last Horoscope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_111M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client:
Mondelez
Title:
#NotJustACadburyAd
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_112M
Award:
2021 Direct Marketing Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_113M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Kiss FM
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Annual ID:
OS_OH21_070M
