The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King Category: Integrated Branding Campaign
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Integrated Branding Campaign
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Integrated Branding Campaign
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville
Client: Jif Category: Integrated Branding Campaign
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital & Online / Websites & Mobile
David’s Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Use of Technology
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Use of Technology
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Use of Technology
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Online Films & Video / Long Form - Single
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Online Films & Video / Long Form - Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Craft / Writing
Hear My Voice/Escucha mi voz
Agency: GSD&M / Austin + Workman Publishing / New York
Client: Project Amplify Category: Craft / Writing
Hollywood In Your Pocket
Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles
Client: Apple Category: Editing / Single
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Craft / Writing
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Pharma
13865 black dots and 2 red dots.
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client: NAGASAKI SHIMBUNSHA Category: Newspaper / Single
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Custom Content
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Custom Content
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Online Community / Use of Existing Platform
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Online Community / Use of Existing Platform
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish Category: User-Generated Content
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Storytelling
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate Category: Innovation & Transformation / Innovation in Lockdown
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Branding / Corporate Communications
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Full Length Video / Single or Series / Episodic
Convergence Station
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Meow Wolf Category: Production Design
Don't Miss Out
Agency: Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client: FTX Category: Production Design
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Data-Driven Personalization
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand Category: Innovation & Transformation / Innovation in Lockdown
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Single Country or Region / Non-Profit / Charity
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Brand Voice
Ability Signs
Agency: Rethink + Decathlon
Client: Decathlon Canada Category: Spatial Design / Wayfinding
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Public Relations
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Craft / Illustration
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Writing / Series
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Current Event Response
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Physical Product & Mobile Integration
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
#WeThe15
Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London
Client: International Paralympic Committee Category: Integrated PR Campaign
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Integrated PR Campaign
Hope Reef
Agency: AMV BBDO / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Typography / Dynamic / In Motion
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Typography / Dynamic / In Motion