The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Public Relations
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
Air Max Day Worldwide
Agency: Nike / Portland + Stink Studios / New York
Client: Nike Category: Digital Design
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Cultural Driver
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client: Black Business and Professional Association, et al. Category: Cultural Driver
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Online Community / Use of Existing Platform
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Online Community / Use of Existing Platform
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Digital Product / Promotional
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Brand Partnerships
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Brand Partnerships
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Brand Partnerships
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Experiential Audio
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Television & VOD / Long Form - Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Television & VOD / Long Form - Single
Dream House
Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Television & VOD / Long Form - Single
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Television & VOD / Long Form - Single
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Spatial Design / Architecture
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Social Media
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Innovation & Transformation / Innovation in Design
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Social Media Post / Single
BERLIN'S HEART STANDS STILL.
Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Events & Experiential
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Custom Content
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Custom Content
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Craft / Photography
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King Category: Craft / Photography
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Social Channel / Multi-Platform
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Social Channel / Multi-Platform
Super. Human.
Agency: 4creative / London + Somesuch / London
Client: Channel 4 Category: Writing / Single
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S Category: Writing / Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Writing / Single
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family Category: Writing / Single
Repurposeful Instructions
Agency: Rethink + IKEA
Client: IKEA Canada Category: Integrated Digital & Physical Product / In-Market
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Targeted Video / Online
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's Category: Packaging / Specialty
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Physical Product & Mobile Integration
An Unlikely Friendship
Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client: Prime Video Category: Visual Effects / Single
Unity Laces
Agency: Joe Public United / Johannesburg
Client: Converse Category: Innovation & Transformation / Innovation in Print
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Events / Stunts / Competitions / Virtual
A Future Begins
Agency: Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London
Client: Chipotle Category: Animation / Single
Award:
2022 Health & Wellness Bronze Pencil
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Public Relations
Annual ID:
OS22_HW029B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX019B
Award:
2022 Design Bronze Pencil
Agency:
Nike / Portland + Stink Studios / New York
Client:
Nike
Title:
Air Max Day Worldwide
Category:
Digital Design
Annual ID:
OS22_DE040B
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Cultural Driver
Annual ID:
OS22_CD003B
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Cultural Driver
Annual ID:
OS22_CD004B
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client:
Black Business and Professional Association, et al.
Title:
The Micropedia of Microaggressions
Category:
Cultural Driver
Annual ID:
OS22_CD005B
Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Promotional Items
Annual ID:
OS22_PH008B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN020B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN021B
Award:
2022 IP & Products Bronze Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Digital Product / Promotional
Annual ID:
OS22_IP010B
Award:
2022 Integrated Bronze Pencil
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Annual ID:
OS22_IG014B
Award:
2022 Integrated Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Brand Partnerships
Annual ID:
OS22_IG015B
Award:
2022 Integrated Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Annual ID:
OS22_IG016B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Audio
Annual ID:
OS22_EX023B
Award:
2022 Film Bronze Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI025B
Award:
2022 Film Bronze Pencil
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI026B
Award:
2022 Film Bronze Pencil
Agency:
Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client:
Rocket Mortgage & Rocket Homes
Title:
Dream House
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI027B
Award:
2022 Film Bronze Pencil
Agency:
Hungry Man / New York + Lucky Generals / London
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI028B
Award:
2022 Film Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI029B
Award:
2022 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI030B
Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
AstraZeneca
Title:
The Big Sneeze
Category:
Out of Home
Annual ID:
OS22_PH011B
Award:
2022 Design Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Spatial Design / Architecture
Annual ID:
OS22_DE044B
Award:
2022 Social Media Bronze Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS22_SM037B
Award:
2022 Design Bronze Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE052B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Media Post / Single
Annual ID:
OS22_DM034B
Award:
2022 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen
Client:
IKEA
Title:
CIRKULÄR
Category:
Events & Experiential
Annual ID:
OS22_PR018B
Award:
2022 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
BERLIN'S HEART STANDS STILL.
Category:
Events & Experiential
Annual ID:
OS22_PR019B
Award:
2022 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
The BVG Hempticket – Come home, calm down.
Category:
Events & Experiential
Annual ID:
OS22_PR020B
Award:
2022 Public Relations Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Events & Experiential
Annual ID:
OS22_PR021B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Custom Content
Annual ID:
OS22_RA014B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Custom Content
Annual ID:
OS22_RA015B
Award:
2022 Print Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Craft / Photography
Annual ID:
OS22_PT021B
Award:
2022 Print Bronze Pencil
Agency:
DAVID / Madrid + LundLund / Stockholm
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Annual ID:
OS22_PT022B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
Rethink + Over The Bridge
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Audio
Annual ID:
OS22_BE028B
Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM019B
Award:
2022 Social Media Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM020B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
4creative / London + Somesuch / London
Client:
Channel 4
Title:
Super. Human.
Category:
Writing / Single
Annual ID:
OS22_MI043B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
BYJU'S / Bengaluru + Dora Digs / Mumbai
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Writing / Single
Annual ID:
OS22_MI044B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Single
Annual ID:
OS22_MI045B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Writing / Single
Annual ID:
OS22_MI046B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Writing / Single
Annual ID:
OS22_MI047B
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
PS21 / Madrid
Client:
KFC
Title:
KFCopypaste
Category:
Social Media
Annual ID:
OS22_CU011B
Award:
2022 IP & Products Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Integrated Digital & Physical Product / In-Market
Annual ID:
OS22_IP011B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Targeted Video / Online
Annual ID:
OS22_DM029B
Award:
2022 Design Bronze Pencil
Agency:
DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client:
McDonald's
Title:
EatQual
Category:
Packaging / Specialty
Annual ID:
OS22_DE039B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN026B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client:
Prime Video
Title:
An Unlikely Friendship
Category:
Visual Effects / Single
Annual ID:
OS22_MI056B
Award:
2022 Print Bronze Pencil
Agency:
Joe Public United / Johannesburg
Client:
Converse
Title:
Unity Laces
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS22_PT023B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX020B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London
Client:
Chipotle
Title:
A Future Begins
Category:
Animation / Single
Annual ID:
OS22_MI055B
