The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Experiential / In-Person Events
Welcome To Newark
Agency: Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client: Newark Happening Category: Original Music / Song
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Craft / Art Direction
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Full Length Video / Single or Series / Episodic
#WeThe15
Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London
Client: International Paralympic Committee Category: Integrated PR Campaign
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Integrated PR Campaign
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Innovation & Transformation / Innovation in Radio & Audio
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Billboards & Transit / Series
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Digital Product / Promotional
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Music Videos
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Out of Home
Air Max Day Worldwide
Agency: Nike / Portland + Stink Studios / New York
Client: Nike Category: Digital Design
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Innovation & Transformation / Innovation in Design
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand Category: Innovation & Transformation / Innovation in Lockdown
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Craft / Photography
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King Category: Craft / Photography
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Targeted Video / Online
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Out of Home
Bullying Out Of Home
Agency: Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm
Client: Friends Category: Out of Home
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Out of Home
BERLIN'S HEART STANDS STILL.
Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Events & Experiential
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Physical Items
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Physical Items
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Physical Items
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Social Channel / Multi-Platform
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Social Channel / Multi-Platform
Ability Signs
Agency: Rethink + Decathlon
Client: Decathlon Canada Category: Spatial Design / Wayfinding
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet Category: Brand Partnerships
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK Category: Brand Partnerships
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: PC Games / Brand Integration / Placement
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Craft / Illustration
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Events / Stunts / Competitions / Virtual
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Social Post / Real-time Response
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Social Post / Real-time Response
hello literally everyone
Agency: Twitter / San Francisco
Client: Twitter Category: Social Post / Real-time Response
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Custom Content
Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
AstraZeneca
Title:
The Big Sneeze
Category:
Out of Home
Annual ID:
OS22_PH011B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM031B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client:
Newark Happening
Title:
Welcome To Newark
Category:
Original Music / Song
Annual ID:
OS22_MS016B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC014B
Award:
2022 Integrated Bronze Pencil
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Craft / Art Direction
Annual ID:
OS22_IG017B
Award:
2022 Integrated Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Art Direction
Annual ID:
OS22_IG018B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE026B
Award:
2022 Public Relations Bronze Pencil
Agency:
adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated PR Campaign
Annual ID:
OS22_PR026B
Award:
2022 Public Relations Bronze Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated PR Campaign
Annual ID:
OS22_PR027B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA018B
Award:
2022 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Billboards & Transit / Series
Annual ID:
OS22_OH022B
Award:
2022 IP & Products Bronze Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Digital Product / Promotional
Annual ID:
OS22_IP010B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Music Videos
Annual ID:
OS22_BE027B
Award:
2022 Out of Home Bronze Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH028B
Award:
2022 Design Bronze Pencil
Agency:
Nike / Portland + Stink Studios / New York
Client:
Nike
Title:
Air Max Day Worldwide
Category:
Digital Design
Annual ID:
OS22_DE040B
Award:
2022 Design Bronze Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE052B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Craft / Art Direction
Annual ID:
OS22_HW030B
Award:
2022 Out of Home Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Annual ID:
OS22_OH027B
Award:
2022 Gaming Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_GA010B
Award:
2022 Print Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Craft / Photography
Annual ID:
OS22_PT021B
Award:
2022 Print Bronze Pencil
Agency:
DAVID / Madrid + LundLund / Stockholm
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Annual ID:
OS22_PT022B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Targeted Video / Online
Annual ID:
OS22_DM029B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Out of Home
Annual ID:
OS22_HW026B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm
Client:
Friends
Title:
Bullying Out Of Home
Category:
Out of Home
Annual ID:
OS22_HW027B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home
Annual ID:
OS22_HW028B
Award:
2022 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen
Client:
IKEA
Title:
CIRKULÄR
Category:
Events & Experiential
Annual ID:
OS22_PR018B
Award:
2022 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
BERLIN'S HEART STANDS STILL.
Category:
Events & Experiential
Annual ID:
OS22_PR019B
Award:
2022 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
The BVG Hempticket – Come home, calm down.
Category:
Events & Experiential
Annual ID:
OS22_PR020B
Award:
2022 Public Relations Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Events & Experiential
Annual ID:
OS22_PR021B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Physical Items
Annual ID:
OS22_DM024B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Physical Items
Annual ID:
OS22_DM025B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Marcel / Paris + Heetch / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Items
Annual ID:
OS22_DM026B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Items
Annual ID:
OS22_DM027B
Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM019B
Award:
2022 Social Media Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM020B
Award:
2022 Design Bronze Pencil
Agency:
Rethink + Decathlon
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE045B
Award:
2022 Film Bronze Pencil
Agency:
Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client:
Chevrolet
Title:
Sopranos
Category:
Brand Partnerships
Annual ID:
OS22_FI038B
Award:
2022 Film Bronze Pencil
Agency:
Wunderman Thompson / London + Knucklehead
Client:
HSBC UK
Title:
Vicious Circle
Category:
Brand Partnerships
Annual ID:
OS22_FI039B
Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Promotional Items
Annual ID:
OS22_PH008B
Award:
2022 Design Bronze Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE043B
Award:
2022 Gaming Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
PC Games / Brand Integration / Placement
Annual ID:
OS22_GA008B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM035B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM036B
Award:
2022 Design Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Annual ID:
OS22_DE049B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX020B
Award:
2022 Social Media Bronze Pencil
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM022B
Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM023B
Award:
2022 Social Media Bronze Pencil
Agency:
Twitter / San Francisco
Client:
Twitter
Title:
hello literally everyone
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM024B
Award:
2022 Pharma Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Print
Annual ID:
OS22_PH010B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Custom Content
Annual ID:
OS22_RA014B
