The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Digital & Online / Gaming
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup Category: Social Channel / Single Platform
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group Category: Products
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Traditional Media Relations
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance Category: Craft / Art Direction
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Craft / Art Direction
The Donated Commercial
Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client: Canada’s Organ and Tissue Donation Community Category: Radio & Audio
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Use of Licensed Music
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Promotional / Booklets, Books & Brochures
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Editing / Series
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Physical Product & Mobile Integration
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address / Brooklyn + eos + Makeout
Client: eos Category: Single Region or Market / Consumer / Brand
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Craft / Data-Driven Personalization
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
The Boy and the Moon
Agency: Human + Ruffian / Los Angeles + Watson & Co / New York
Client: Forma Category: Original Music / Score - Short Form
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Use of Technology
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung Category: Craft / Use of Technology
Kami
Agency: Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital Design
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Digital Design
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Digital Design
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Active Engagement / Call to Action
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Customer Experience / CX / In-Person
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Customer Experience / CX / In-Person
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Current Event Response
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Social Video / Under 15 Seconds
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Print
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple Category: Long Form Video / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Long Form Video / Single
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Video Content / Single