The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank Category: Multicultural Impact
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society Category: Multicultural Impact
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Multicultural Impact
Love Means Everything
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client: Gatorade Category: Multicultural Impact
4000 Cover Stories
Agency: Forsman & Bodenfors Canada / Toronto + Veritas Communications / Toronto + PHD Media Canada / Toronto + Aboriginal Printing Corporation / Toronto
Client: Native Women's Resource Centre of Toronto (NWRCT) Category: Multicultural Impact
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Placement
Domino's Delivery Player
Agency: MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client: Domino's Pizza Category: Brand Placement
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo
Client: Seki Milk Category: Craft / Printing & Production
The Cholesterol Factory
Agency: McCann Health London, an IPG Health Company + Jelly / London
Client: CSL Category: Craft / Art Direction
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Craft / Art Direction
The Candual
Agency: TBWA\Switzerland AG / Zurich
Client: IKEA Switzerland Category: Brand Identity / Single Item
Immortal Membership
Agency: Broken Heart Love Affair / Toronto + Lifelong Crush / Toronto + Royal Ontario Museum / Toronto + Sparks Productions / Toronto
Client: Royal Ontario Museum Category: Brand Identity / Single Item
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Sound Mixing
Non-Fungible Ads
Agency: Meta / New York City + 1stAveMachine
Client: Meta Category: Brand Building / Intra-preneurship
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group Category: Experiential / Brand Installations
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle Category: Experiential / Brand Installations
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Public Relations
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Innovation & Transformation / Innovation in Public Relations
The Friendly Break Up Collection
Agency: Wunderman Thompson / Lima + Fontenla / BUENOS AIRES
Client: Fontenla Category: Innovation & Transformation / Innovation in Public Relations
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Innovation & Transformation / Innovation in Public Relations
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Community Building
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Community Building
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Community Building
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Community Building
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Community Building
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Utility / Ecommerce
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Visual Craft / Animation
Read a Woman
Agency: DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client: Rio Grande do Sul Public Library Category: Creative Use of Data
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Use of Data
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential & Installations / Experiential & Immersive
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Experiential & Immersive
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Experiential & Installations / Experiential & Immersive
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Experiential & Installations / Experiential & Immersive
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client: Sea Shepherd Category: Experiential & Installations / Experiential & Immersive
Tweet Scarves
Agency: DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Experiential & Immersive
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential & Installations / Experiential & Immersive
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Experiential & Installations / Experiential & Immersive
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Experiential & Installations / Experiential & Immersive
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Experiential & Installations / Experiential & Immersive