The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential / In-Person Events
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Brand Installations
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Experiential / In-Person Events
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + Barrelhouse / San Francisco
Client: MIDEA Category: Experiential / In-Person Events
Verizon Pepsi Halftime Ultra Pass
Agency: R/GA US
Client: Verizon Category: Experiential / Virtual Events
Walk the Night
Agency: CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors
Client: Samsung Australia Category: Experiential / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential / Brand Installations
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential / Brand Installations
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Experiential / Hybrid Events
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Hybrid Events
Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE007G
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE034B
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE076M
Award:
2023 Branded Entertainment Merit Award
Agency:
McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client:
IKEA
Title:
Trapped in the 90s
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE077M
Award:
2023 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / New York + Barrelhouse / San Francisco
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE078M
Award:
2023 Branded Entertainment Merit Award
Agency:
R/GA US
Client:
Verizon
Title:
Verizon Pepsi Halftime Ultra Pass
Category:
Experiential / Virtual Events
Annual ID:
OS23_BE079M
Award:
2023 Branded Entertainment Merit Award
Agency:
CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors
Client:
Samsung Australia
Title:
Walk the Night
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE072M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE073M
Award:
2023 Branded Entertainment Merit Award
Agency:
BCW / Stockholm
Client:
Carlsberg
Title:
Sunken Bar
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE074M
Award:
2023 Branded Entertainment Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE075M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE080M