The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: User-Generated Content
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Series / Episodic
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Stunts & Activations
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance Category: Craft / Art Direction
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Craft / Art Direction
Royalty Free Bot
Agency: DAVID / Bogotá
Client: AB InBev Budweiser Category: Streaming and Influencer
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Gaming for Good
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Gaming for Good
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Traditional Media Relations
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Integrated Digital & Physical Product / In-Market
The White Lotus - Season 2 Main Title Sequence
Agency: Plains of Yonder / Seattle
Client: HBO Category: Title Sequences
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Community Building
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
Touch Card
Agency: McCann / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Current Event Response
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna Category: Craft / Writing - Single
Broken Ones
Agency: Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki
Client: Tommi Laiho Category: Trailers & Teasers
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Digital & Online / Gaming
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products & Apparel
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Editing / Single
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Active Engagement / Call to Action
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Magazine / Series
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Digital & Online
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Typography
Only Protected for a moment
Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client: Transport Accident Commission Category: Visual Effects / Single
Hack Market
Agency: Marcel / Paris
Client: Back Market Category: Use of Smart Devices & Voice Assistants
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Craft / Use of Technology
4th Guanzhong Mangba Arts Festival
Agency: another design / Guangzhou
Client: Guanzhong Mangba Arts Festival Category: Brand Identity / System
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Online Advertising / Native Ads
Love Doesn't Take a Break
Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client: Teva Pharmaceuticals Category: Craft / Writing
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group Category: Products
Award:
2023 Social Media Bronze Pencil
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
User-Generated Content
Annual ID:
OS23_SM033B
Award:
2023 Social Media Bronze Pencil
Agency:
ATTN: + Cash App
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
User-Generated Content
Annual ID:
OS23_SM034B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Annual ID:
OS23_BE031B
Award:
2023 Social Media Bronze Pencil
Agency:
HOY by Havas / Argentina
Client:
ALMA
Title:
I Don't Remember
Category:
Stunts & Activations
Annual ID:
OS23_SM036B
Award:
2023 Social Media Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Stunts & Activations
Annual ID:
OS23_SM037B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Annual ID:
OS23_BE041B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Annual ID:
OS23_BE042B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Annual ID:
OS23_HW034B
Award:
2023 Gaming Bronze Pencil
Agency:
DAVID / Bogotá
Client:
AB InBev Budweiser
Title:
Royalty Free Bot
Category:
Streaming and Influencer
Annual ID:
OS23_GA010B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI045B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE009B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
Mojo Supermarket + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE010B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_EX029B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN031B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI034B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Annual ID:
OS23_IN022B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Utility
Annual ID:
OS23_IN023B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Sound Design
Annual ID:
OS23_MS020B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DDB Group Italy / Milan
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Annual ID:
OS23_EX028B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE008B
Award:
2023 Gaming Bronze Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming for Good
Annual ID:
OS23_GA012B
Award:
2023 Gaming Bronze Pencil
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Gaming for Good
Annual ID:
OS23_GA013B
Award:
2023 Public Relations Bronze Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Traditional Media Relations
Annual ID:
OS23_PR022B
Award:
2023 Integrated Bronze Pencil
Agency:
BBDO India / Mumbai + Procter & Gamble / Mumbai
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Annual ID:
OS23_IG019B
Award:
2023 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Annual ID:
OS23_IG020B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Integrated Digital & Physical Product / In-Market
Annual ID:
OS23_IP014B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Plains of Yonder / Seattle
Client:
HBO
Title:
The White Lotus - Season 2 Main Title Sequence
Category:
Title Sequences
Annual ID:
OS23_MI043B
Award:
2023 Public Relations Bronze Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Community Building
Annual ID:
OS23_PR024B
Award:
2023 Design Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE057B
Award:
2023 Design Bronze Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE058B
Award:
2023 Public Relations Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Annual ID:
OS23_PR026B
Award:
2023 Public Relations Bronze Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Annual ID:
OS23_PR027B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Craft / Writing - Single
Annual ID:
OS23_RA015B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki
Client:
Tommi Laiho
Title:
Broken Ones
Category:
Trailers & Teasers
Annual ID:
OS23_MI044B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM045B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products & Apparel
Annual ID:
OS23_PT021B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Editing / Single
Annual ID:
OS23_MI029B
Award:
2023 Social Media Bronze Pencil
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM035B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Annual ID:
OS23_DM039B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Magazine / Series
Annual ID:
OS23_PT020B
Award:
2023 Public Relations Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Digital & Online
Annual ID:
OS23_PR023B
Award:
2023 Out of Home Bronze Pencil
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Annual ID:
OS23_OH032B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client:
Transport Accident Commission
Title:
Only Protected for a moment
Category:
Visual Effects / Single
Annual ID:
OS23_MI036B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA
Title:
The Troll
Category:
Visual Effects / Single
Annual ID:
OS23_MI037B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Marcel / Paris
Client:
Back Market
Title:
Hack Market
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS23_DM046B
Award:
2023 Integrated Bronze Pencil
Agency:
INGO / Hamburg + Ogilvy Germany
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Annual ID:
OS23_IG022B
Award:
2023 Design Bronze Pencil
Agency:
another design / Guangzhou
Client:
Guanzhong Mangba Arts Festival
Title:
4th Guanzhong Mangba Arts Festival
Category:
Brand Identity / System
Annual ID:
OS23_DE042B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Online Advertising / Native Ads
Annual ID:
OS23_IN025B
Award:
2023 Pharma Bronze Pencil
Agency:
VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client:
Teva Pharmaceuticals
Title:
Love Doesn't Take a Break
Category:
Craft / Writing
Annual ID:
OS23_PH016B
Award:
2023 Pharma Bronze Pencil
Agency:
Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client:
United Health Group
Title:
Outcare
Category:
Products
Annual ID:
OS23_PH012B
