The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Digital & Online / Gaming
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup Category: Social Channel / Single Platform
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group Category: Products
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Traditional Media Relations
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance Category: Craft / Art Direction
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Craft / Art Direction
The Donated Commercial
Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client: Canada’s Organ and Tissue Donation Community Category: Radio & Audio
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Use of Licensed Music
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Promotional / Booklets, Books & Brochures
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Editing / Series
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Physical Product & Mobile Integration
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address / Brooklyn + eos + Makeout
Client: eos Category: Single Region or Market / Consumer / Brand
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Craft / Data-Driven Personalization
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
The Boy and the Moon
Agency: Human + Ruffian / Los Angeles + Watson & Co / New York
Client: Forma Category: Original Music / Score - Short Form
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Use of Technology
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung Category: Craft / Use of Technology
Kami
Agency: Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital Design
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Digital Design
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Digital Design
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Active Engagement / Call to Action
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Customer Experience / CX / In-Person
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Customer Experience / CX / In-Person
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Current Event Response
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Social Video / Under 15 Seconds
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Print
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple Category: Long Form Video / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Long Form Video / Single
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Video Content / Single
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Annual ID:
OS23_IN022B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Utility
Annual ID:
OS23_IN023B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM045B
Award:
2023 Social Media Bronze Pencil
Agency:
MullenLowe / Singapore
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM025B
Award:
2023 Pharma Bronze Pencil
Agency:
Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client:
United Health Group
Title:
Outcare
Category:
Products
Annual ID:
OS23_PH012B
Award:
2023 Public Relations Bronze Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Traditional Media Relations
Annual ID:
OS23_PR022B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE009B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
Mojo Supermarket + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE010B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming / Online
Annual ID:
OS23_IN027B
Award:
2023 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Posters / Series
Annual ID:
OS23_DE051B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Annual ID:
OS23_BE041B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Annual ID:
OS23_BE042B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client:
Canada’s Organ and Tissue Donation Community
Title:
The Donated Commercial
Category:
Radio & Audio
Annual ID:
OS23_HW032B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE035B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI045B
Award:
2023 Social Media Bronze Pencil
Agency:
Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM042B
Award:
2023 Social Media Bronze Pencil
Agency:
NORD DDB / Copenhagen + NORD DDB / Stockholm
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM043B
Award:
2023 Integrated Bronze Pencil
Agency:
BBDO India / Mumbai + Procter & Gamble / Mumbai
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Annual ID:
OS23_IG019B
Award:
2023 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Annual ID:
OS23_IG020B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Use of Licensed Music
Annual ID:
OS23_MS016B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
R.I.P. Leon
Category:
Use of Licensed Music
Annual ID:
OS23_MS017B
Award:
2023 Design Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS23_DE044B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DDB Group Italy / Milan
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Annual ID:
OS23_EX028B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client:
Uber Eats
Title:
Wizarding World Holiday Trunk
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN029B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA Insurance
Title:
Until Then
Category:
Editing / Series
Annual ID:
OS23_MI030B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN028B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS23_CE011B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Craft / Data-Driven Personalization
Annual ID:
OS23_DM054B
Award:
2023 Public Relations Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR030B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Human + Ruffian / Los Angeles + Watson & Co / New York
Client:
Forma
Title:
The Boy and the Moon
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS018B
Award:
2023 Social Media Bronze Pencil
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_SM040B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Use of Technology
Annual ID:
OS23_DM052B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Use of Technology
Annual ID:
OS23_DM053B
Award:
2023 Creative Use of Data Bronze Pencil
Agency:
Media.Monks / Bogota
Client:
Spotify
Title:
#ListenToYourFans
Category:
Targeting
Annual ID:
OS23_CU010B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Annual ID:
OS23_BE036B
Award:
2023 Design Bronze Pencil
Agency:
Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client:
Down Syndrome International
Title:
Kami
Category:
Digital Design
Annual ID:
OS23_DE048B
Award:
2023 Design Bronze Pencil
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Digital Design
Annual ID:
OS23_DE049B
Award:
2023 Design Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Design
Annual ID:
OS23_DE050B
Award:
2023 Social Media Bronze Pencil
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM035B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX026B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX027B
Award:
2023 Public Relations Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Annual ID:
OS23_PR026B
Award:
2023 Public Relations Bronze Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Annual ID:
OS23_PR027B
Award:
2023 Creative Use of Data Bronze Pencil
Agency:
ABBY.WORLD / Stockholm + ADIDAS
Client:
ADIDAS
Title:
How to Stop Sweden
Category:
Storytelling
Annual ID:
OS23_CU011B
Award:
2023 Social Media Bronze Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Social Video / Under 15 Seconds
Annual ID:
OS23_SM032B
Award:
2023 Pharma Bronze Pencil
Agency:
FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client:
Sandoz, Lenalidomide
Title:
Picture The Days Ahead
Category:
Print
Annual ID:
OS23_PH014B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Annual ID:
OS23_BE028B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Annual ID:
OS23_BE029B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Long Form Video / Single
Annual ID:
OS23_BE030B
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Video Content / Single
Annual ID:
OS23_BS010B
