The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Print
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Short Form Video / Series / Episodic
The White Lotus - Season 2 Main Title Sequence
Agency: Plains of Yonder / Seattle
Client: HBO Category: Title Sequences
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Integrated PR Campaign
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Craft / Animation
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Moving Image / Single
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group Category: Products
Love Doesn't Take a Break
Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client: Teva Pharmaceuticals Category: Craft / Writing
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products & Apparel
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Film
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Innovation & Transformation / Innovation in Film
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google Category: Craft / Printing / Production
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Digital & Online
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Physical Product / In-Market
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Reinventing Consultancy
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant Category: Television & VOD / 31-60 Seconds - Series
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup Category: Social Channel / Single Platform
The 36
Agency: Ogilvy Spain / Madrid
Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Creative Use of Data
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Creative Use of Data
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Digital & Online / Ecommerce
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Digital & Online / Ecommerce
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref Category: Craft / Art Direction
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio Craft / Music
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Current Event Response
Only Protected for a moment
Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client: Transport Accident Commission Category: Visual Effects / Single
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Promotional / Physical Items
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Promotional / Physical Items
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Radio & Audio
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
4th Guanzhong Mangba Arts Festival
Agency: another design / Guangzhou
Client: Guanzhong Mangba Arts Festival Category: Brand Identity / System
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA Category: Use of Gaming as a Tool
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Gaming for Good
Award:
2023 Direct Marketing Bronze Pencil
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Craft / Art Direction
Annual ID:
OS23_DM050B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Craft / Use of Technology
Annual ID:
OS23_HW035B
Award:
2023 Pharma Bronze Pencil
Agency:
FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client:
Sandoz, Lenalidomide
Title:
Picture The Days Ahead
Category:
Print
Annual ID:
OS23_PH014B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE027B
Award:
2023 Creative Use of Data Bronze Pencil
Agency:
ABBY.WORLD / Stockholm + ADIDAS
Client:
ADIDAS
Title:
How to Stop Sweden
Category:
Storytelling
Annual ID:
OS23_CU011B
Award:
2023 Film & Video Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Chase
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI027B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DDB Group Italy / Milan
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Annual ID:
OS23_EX028B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Plains of Yonder / Seattle
Client:
HBO
Title:
The White Lotus - Season 2 Main Title Sequence
Category:
Title Sequences
Annual ID:
OS23_MI043B
Award:
2023 Public Relations Bronze Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Integrated PR Campaign
Annual ID:
OS23_PR029B
Award:
2023 Design Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Animation
Annual ID:
OS23_DE062B
Award:
2023 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Annual ID:
OS23_DE059B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE009B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
Mojo Supermarket + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE010B
Award:
2023 Pharma Bronze Pencil
Agency:
Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client:
United Health Group
Title:
Outcare
Category:
Products
Annual ID:
OS23_PH012B
Award:
2023 Pharma Bronze Pencil
Agency:
VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client:
Teva Pharmaceuticals
Title:
Love Doesn't Take a Break
Category:
Craft / Writing
Annual ID:
OS23_PH016B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN031B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products & Apparel
Annual ID:
OS23_PT021B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Annual ID:
OS23_IN022B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Utility
Annual ID:
OS23_IN023B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI037B
Award:
2023 Film & Video Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi
Client:
Tubi
Title:
Interface Interruption
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI038B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Annual ID:
OS23_DM051B
Award:
2023 Public Relations Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Digital & Online
Annual ID:
OS23_PR023B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Physical Product / In-Market
Annual ID:
OS23_IP011B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI034B
Award:
2023 Film & Video Bronze Pencil
Agency:
GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client:
Globant
Title:
Reinventing Consultancy
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI028B
Award:
2023 Social Media Bronze Pencil
Agency:
MullenLowe / Singapore
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM025B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Ogilvy Spain / Madrid
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Creative Use of Data
Annual ID:
OS23_IC014B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
INGO / Hamburg + Ogilvy Germany
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Creative Use of Data
Annual ID:
OS23_IC015B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
GUT / Buenos Aires
Client:
Mercado Libre
Title:
Real Street Style
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM043B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM044B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Craft / Photography
Annual ID:
OS23_PT024B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
alma DDB / Miami + Change the Ref / Pompano Beach
Client:
Change the Ref
Title:
Guns Stats
Category:
Craft / Art Direction
Annual ID:
OS23_PT022B
Award:
2023 Social Media Bronze Pencil
Agency:
Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM042B
Award:
2023 Social Media Bronze Pencil
Agency:
NORD DDB / Copenhagen + NORD DDB / Stockholm
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM043B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Audio Craft / Music
Annual ID:
OS23_IC018B
Award:
2023 Public Relations Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Annual ID:
OS23_PR026B
Award:
2023 Public Relations Bronze Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Annual ID:
OS23_PR027B
Award:
2023 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Brand Voice
Annual ID:
OS23_PR025B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client:
Transport Accident Commission
Title:
Only Protected for a moment
Category:
Visual Effects / Single
Annual ID:
OS23_MI036B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA
Title:
The Troll
Category:
Visual Effects / Single
Annual ID:
OS23_MI037B
Award:
2023 Public Relations Bronze Pencil
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_PR028B
Award:
2023 Design Bronze Pencil
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Promotional / Physical Items
Annual ID:
OS23_DE045B
Award:
2023 Design Bronze Pencil
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Promotional / Physical Items
Annual ID:
OS23_DE046B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA016B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA017B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE008B
Award:
2023 Design Bronze Pencil
Agency:
another design / Guangzhou
Client:
Guanzhong Mangba Arts Festival
Title:
4th Guanzhong Mangba Arts Festival
Category:
Brand Identity / System
Annual ID:
OS23_DE042B
Award:
2023 Gaming Bronze Pencil
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Use of Gaming as a Tool
Annual ID:
OS23_GA011B
Award:
2023 Gaming Bronze Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming for Good
Annual ID:
OS23_GA012B
