The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pre-Hated Marmite
Agency: U-Studio/OLIVER / London + Unilever / London
Client: Marmite, Unilever Category: Brand-Side Initiated & Originated Projects
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Brand-Side Initiated & Originated Projects
Big Game Small Ads
Agency: Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta
Client: Mailchimp Category: Brand-Side Initiated & Originated Projects
Feeding Gamers
Agency: The Kitchen North America + The Kraft Heinz Company
Client: The Kraft Heinz Company Category: Brand-Side Initiated & Originated Projects
Beyond The Dash - Alien
Agency: DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles
Client: DoorDash Category: Brand-Side Initiated & Originated Projects
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Physical Product / Promotional
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence Category: Physical Product / Promotional
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Games / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Games / Gaming
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation Category: Games / Gaming
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Visual Craft / Animation
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Product & Mobile Integration
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats Category: Physical Product & Mobile Integration
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy Category: Innovation & Transformation / Innovation in Radio & Audio
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Innovation & Transformation / Innovation in Radio & Audio
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Innovation & Transformation / Innovation in Radio & Audio
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
OREO x Pokémon
Agency: Dentsu Creative / New York
Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Influencer Marketing / Multi-Channel
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Influencer Marketing / Multi-Channel
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Influencer Marketing / Multi-Channel
Memes to Dreams
Agency: GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client: Popeyes Louisiana Kitchen Category: Influencer Marketing / Multi-Channel
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff Category: Influencer Marketing / Multi-Channel
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client: Samsung Category: Digital & Online / Ecommerce
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Spatial Design / Experiential & Immersive
The Batting Lab
Agency: McCann / New York
Client: SAS Category: Spatial Design / Experiential & Immersive
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Spatial Design / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Spatial Design / Experiential & Immersive
Tear the Paper Ceiling
Agency: Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client: The Ad Council (in partnership with Opportunity@Work) Category: Spatial Design / Experiential & Immersive
Adidas Ozworld
Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam
Client: Adidas Originals Category: Metaverse
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Metaverse
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Metaverse
Spotify Island on Roblox
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Metaverse
Until Then - Duel
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Cinema Advertising
Through My Eyes
Agency: FCB New Zealand / Auckland + MBM
Client: Waka Kotahi Category: Cinema Advertising
A Christmas Love Story
Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client: The National Lottery Category: Cinema Advertising
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Cinema Advertising
Father Christmas and Mother Earth
Agency: Arts & Sciences / London + POL / Oslo + Alter Ego / Toronto + Cut+Run / LOS ANGELES
Client: Posten Category: Cinema Advertising
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Cinema Advertising
Award:
2023 Brand-Side / In-House Merit Award
Agency:
U-Studio/OLIVER / London + Unilever / London
Client:
Marmite, Unilever
Title:
Pre-Hated Marmite
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS013M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS014M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta
Client:
Mailchimp
Title:
Big Game Small Ads
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS015M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + The Kraft Heinz Company
Client:
The Kraft Heinz Company
Title:
Feeding Gamers
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS016M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles
Client:
DoorDash
Title:
Beyond The Dash - Alien
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS017M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Nestlé
Title:
The milkmAId
Category:
Craft / Use of Technology
Annual ID:
OS23_SM116M
Award:
2023 Social Media Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_SM117M
Award:
2023 IP & Product Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Product / Promotional
Annual ID:
OS23_IP017M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Physical Product / Promotional
Annual ID:
OS23_IP018M
Award:
2023 Branded Entertainment Merit Award
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Games / Gaming
Annual ID:
OS23_BE068M
Award:
2023 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Games / Gaming
Annual ID:
OS23_BE069M
Award:
2023 Branded Entertainment Merit Award
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Games / Gaming
Annual ID:
OS23_BE070M
Award:
2023 Branded Entertainment Merit Award
Agency:
We Are Social / Milano + Dubit / Leeds
Client:
Lavazza Foundation
Title:
Deforestation Field
Category:
Games / Gaming
Annual ID:
OS23_BE071M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client:
Volkswagen South Africa
Title:
Game On
Category:
Visual Craft / Animation
Annual ID:
OS23_IC034M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Visual Craft / Animation
Annual ID:
OS23_IC035M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN062M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client:
Uber Eats
Title:
Wizarding World Holiday Trunk
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN063M
Award:
2023 Radio & Audio Merit Award
Agency:
VMLY&R Australia + Squeak E. Clean Studios
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA045M
Award:
2023 Radio & Audio Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA046M
Award:
2023 Radio & Audio Merit Award
Agency:
Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA047M
Award:
2023 Creative Effectiveness Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_CE037M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Dentsu Creative / New York
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS23_CE038M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_CE039M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM102M
Award:
2023 Social Media Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM103M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM104M
Award:
2023 Social Media Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
Dorm Roomz
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM105M
Award:
2023 Social Media Merit Award
Agency:
GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client:
Popeyes Louisiana Kitchen
Title:
Memes to Dreams
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM106M
Award:
2023 Social Media Merit Award
Agency:
Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client:
Gopuff
Title:
Lil Dicky Quartertime Show
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM107M
Award:
2023 Direct Marketing Merit Award
Agency:
CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM080M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM081M
Award:
2023 Film & Video Merit Award
Agency:
CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client:
Michael Hill Jeweller
Title:
The Jewellers
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI109M
Award:
2023 Film & Video Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI110M
Award:
2023 Design Merit Award
Agency:
UltraSuperNew / Tokyo + Duolingo
Client:
Duolingo
Title:
Museum of Wonky English
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE155M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE156M
Award:
2023 Design Merit Award
Agency:
McCann / New York
Client:
SAS
Title:
The Batting Lab
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE157M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE158M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE159M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client:
The Ad Council (in partnership with Opportunity@Work)
Title:
Tear the Paper Ceiling
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE160M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Media.Monks / Amsterdam + Jam3 / Amsterdam
Client:
Adidas Originals
Title:
Adidas Ozworld
Category:
Metaverse
Annual ID:
OS23_IN068M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Annual ID:
OS23_IN069M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Annual ID:
OS23_IN070M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Spotify Island on Roblox
Category:
Metaverse
Annual ID:
OS23_IN071M
Award:
2023 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver
Client:
IAG / NRMA Insurance
Title:
Until Then - Duel
Category:
Cinema Advertising
Annual ID:
OS23_FI111M
Award:
2023 Film & Video Merit Award
Agency:
FCB New Zealand / Auckland + MBM
Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Cinema Advertising
Annual ID:
OS23_FI112M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Cinema Advertising
Annual ID:
OS23_FI113M
Award:
2023 Film & Video Merit Award
Agency:
adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client:
The National Lottery
Title:
A Christmas Love Story
Category:
Cinema Advertising
Annual ID:
OS23_FI114M
Award:
2023 Film & Video Merit Award
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Cinema Advertising
Annual ID:
OS23_FI115M
Award:
2023 Film & Video Merit Award
Agency:
Arts & Sciences / London + POL / Oslo + Alter Ego / Toronto + Cut+Run / LOS ANGELES
Client:
Posten
Title:
Father Christmas and Mother Earth
Category:
Cinema Advertising
Annual ID:
OS23_FI116M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Cinema Advertising
Annual ID:
OS23_FI117M
