The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Experiential / Customer Experience / CX
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: UX / UI / User Experience / CX / DX
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / User Experience / CX / DX
Persepolis Reimagined
Agency: Media.Monks + Getty
Client: Getty Category: UX / UI / User Experience / CX / DX
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: UX / UI / User Experience / CX / DX
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client: The Asahi Shimbun Company Category: Craft / Use of Music
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Use of Music
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Out of Home / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Out of Home / Series
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Out of Home / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Out of Home / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Out of Home / Series
EE Hope United - Not Her Problem
Agency: Factory Studios / London
Client: EE Hope United Category: Sound Design
PSCHHHT HAPPENS
Agency: Ogilvy UK / London + Ogilvy / Hong Kong
Client: TCCC / Sprite Zero Sugar Category: Sound Design
DA SKYDIVE
Agency: DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London
Client: Corteiz Category: Sound Design
DNP
Agency: Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London
Client: Nike Jordan Brand Category: Sound Design
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client: Alzheimer Forschung Initiative e.V. Category: Sound Design
Night Creatures
Agency: Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London
Client: Burberry Category: Sound Design
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Sound Design
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Sound Design
America's Most Haunted
Agency: Grey / New York + CANJA Audio Culture / São Paulo
Client: Change the Ref Category: Sound Design
A.I. Ketchup
Agency: Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz Category: Craft / Use of Technology
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Craft / Use of Visuals
ANTIQUE GIFS
Agency: Serviceplan Suisse AG / Zürich
Client: VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz) Category: Craft / Use of Visuals
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Use of Visuals
eCycleland
Agency: VMLY&R / Kansas City + Intel / Santa Clara
Client: Intel Category: Branded Virtual Goods
Boysen Plants
Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc Category: P.O.P. & In-Store / Series
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: P.O.P. & In-Store / Series
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: P.O.P. & In-Store / Series
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: P.O.P. & In-Store / Series
Freedom Grams
Agency: SERVICEPLAN GERMANY / Munich
Client: AROYA Category: Typography / Dynamic / In Motion
Next Step 22
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Outsystems Category: Typography / Dynamic / In Motion
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Channel / Single Platform
Shoppable Armpits
Agency: Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client: Unilever Category: Social Channel / Single Platform
Uninterrupted Stories
Agency: Neon, an IPG Health Company / New York
Client: Safe in Harm’s Way Category: Social Channel / Single Platform
Nike 50th Anniversary
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Channel / Single Platform
#MissionToUranus
Agency: BeautifulBeast / Dallas + Colon Cancer Coalition / Edina + Republic Editorial / Dallas + Latina Studio / Bogotá
Client: Colon Cancer Coalition Category: Social Channel / Single Platform
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA Category: Campaigns for Good
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Campaigns for Good
Keep Ukraine Moving
Agency: Uber / San Francisco + Banda / Kyiv
Client: Uber Category: Campaigns for Good
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Social Media
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Brand Partnerships
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Brand Partnerships
Peri Beyond The Limits
Agency: Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client: Unilever - Rexona Category: Brand Partnerships
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Experiential / Hybrid Events
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Hybrid Events
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Award:
2023 Direct Marketing Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM075M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC022M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC023M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Media.Monks + Getty
Client:
Getty
Title:
Persepolis Reimagined
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC024M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC025M
Award:
2023 Radio & Audio Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client:
The Asahi Shimbun Company
Title:
Journa-Rhythm
Category:
Craft / Use of Music
Annual ID:
OS23_RA042M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Craft / Use of Music
Annual ID:
OS23_RA043M
Award:
2023 Design Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Burger King
Title:
Grill Lines
Category:
Out of Home / Series
Annual ID:
OS23_DE141M
Award:
2023 Design Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Out of Home / Series
Annual ID:
OS23_DE142M
Award:
2023 Design Merit Award
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Out of Home / Series
Annual ID:
OS23_DE143M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Out of Home / Series
Annual ID:
OS23_DE144M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Out of Home / Series
Annual ID:
OS23_DE145M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Factory Studios / London
Client:
EE Hope United
Title:
EE Hope United - Not Her Problem
Category:
Sound Design
Annual ID:
OS23_MS049M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Hong Kong
Client:
TCCC / Sprite Zero Sugar
Title:
PSCHHHT HAPPENS
Category:
Sound Design
Annual ID:
OS23_MS050M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London
Client:
Corteiz
Title:
DA SKYDIVE
Category:
Sound Design
Annual ID:
OS23_MS051M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London
Client:
Nike Jordan Brand
Title:
DNP
Category:
Sound Design
Annual ID:
OS23_MS052M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Sound Design
Annual ID:
OS23_MS053M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London
Client:
Burberry
Title:
Night Creatures
Category:
Sound Design
Annual ID:
OS23_MS054M
Award:
2023 Music & Sound Craft Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Sound Design
Annual ID:
OS23_MS055M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Sound Design
Annual ID:
OS23_MS056M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles
Client:
Meta
Title:
Amani
Category:
Sound Design
Annual ID:
OS23_MS057M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Grey / New York + CANJA Audio Culture / São Paulo
Client:
Change the Ref
Title:
America's Most Haunted
Category:
Sound Design
Annual ID:
OS23_MS058M
Award:
2023 Integrated Merit Award
Agency:
Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_IG053M
Award:
2023 Social Media Merit Award
Agency:
Manifiesto
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM113M
Award:
2023 Social Media Merit Award
Agency:
Serviceplan Suisse AG / Zürich
Client:
VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz)
Title:
ANTIQUE GIFS
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM114M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM115M
Award:
2023 Gaming Merit Award
Agency:
VMLY&R / Kansas City + Intel / Santa Clara
Client:
Intel
Title:
eCycleland
Category:
Branded Virtual Goods
Annual ID:
OS23_GA032M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client:
Pacific Paint (Boysen) Philippines, Inc
Title:
Boysen Plants
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH038M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH039M
Award:
2023 Out of Home Merit Award
Agency:
INGO / Hamburg + INGO / Stockholm
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH040M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH041M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH042M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Typography / Dynamic / In Motion
Annual ID:
OS23_DE102M
Award:
2023 Design Merit Award
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
Outsystems
Title:
Next Step 22
Category:
Typography / Dynamic / In Motion
Annual ID:
OS23_DE103M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM044M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client:
Unilever
Title:
Shoppable Armpits
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM045M
Award:
2023 Social Media Merit Award
Agency:
Neon, an IPG Health Company / New York
Client:
Safe in Harm’s Way
Title:
Uninterrupted Stories
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM046M
Award:
2023 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike 50th Anniversary
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM047M
Award:
2023 Social Media Merit Award
Agency:
BeautifulBeast / Dallas + Colon Cancer Coalition / Edina + Republic Editorial / Dallas + Latina Studio / Bogotá
Client:
Colon Cancer Coalition
Title:
#MissionToUranus
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM048M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine / Bogotá + Abaco films / Bogotá
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Campaigns for Good
Annual ID:
OS23_BS032M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Campaigns for Good
Annual ID:
OS23_BS033M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Uber / San Francisco + Banda / Kyiv
Client:
Uber
Title:
Keep Ukraine Moving
Category:
Campaigns for Good
Annual ID:
OS23_BS034M
Award:
2023 Creative Use of Data Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Social Media
Annual ID:
OS23_CU032M
Award:
2023 Out of Home Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Brand Partnerships
Annual ID:
OS23_OH079M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Brand Partnerships
Annual ID:
OS23_OH080M
Award:
2023 Out of Home Merit Award
Agency:
Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client:
Unilever - Rexona
Title:
Peri Beyond The Limits
Category:
Brand Partnerships
Annual ID:
OS23_OH081M
Award:
2023 Out of Home Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_OH082M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE080M
Award:
2023 Branded Entertainment Merit Award
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE081M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_DM120M
