The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Behind the Mac – Greatness
Agency: Apple Category: Television & VOD / Long Form - Single
Points: 21.00
911
Agency: Apple Marcom + Elastic / Santa Monica Category: Television & VOD / Varying Length Series
Points: 21.00
Anthem
Agency: Apple Marcom + Elastic / Santa Monica Category: Online Films & Video / Long Form - Single
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Detectives, Basement, Pavel
Agency: Apple + O Positive / Santa Monica Category: Direction / Series
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Category: Production Design
Points: 21.00
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles Category: Sound Editing
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Category: Full Length Video / Single or Series / Episodic
Points: 9.00
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Category: Online Films & Video / Long Form - Single
Points: 9.00
Hollywood In Your Pocket
Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles Category: Editing / Single
Points: 9.00
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Category: Craft / Writing
Points: 9.00
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles Category: Short Form Video / Single
Points: 3.00
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles Category: Craft / Art Direction
Points: 3.00
Hello Sunshine
Agency: Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica Category: Television & VOD / Long Form - Single
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Category: Television & VOD / Varying Length Series
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Category: Online Films & Video / Long Form - Single
Points: 3.00
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles Category: Online Films & Video / Long Form - Single
Points: 3.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Category: Online Films & Video / Long Form - Single
Points: 3.00
Mythic Quest: Corporate Card Leak
Agency: Apple + Mirimar + Apple TV+ / Los Angeles Category: Brand Partnerships
Points: 3.00
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Category: Direction / Single
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles Category: Writing / Series
Points: 3.00
Life is But a Dream
Agency: Jang Young-gyu / Seoul + Apple Marcom + A MOHO FILM / Seoul Category: Original Music / Song
Points: 3.00
Believe In Ted Lasso
Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW Category: Social Channel / Single Platform
Points: 3.00
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN Category: Social Post / Series
Points: 3.00
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles Category: Livestream
Points: 3.00
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Category: Craft / Use of Visuals
Points: 3.00