The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Award
#
One Show
Client Rankings
Burger King
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Use of Technology
Points: 50.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Innovation in Integrated Branding
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Creative Effectiveness / Single Country or Region
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Creative Use of Data / Real-Time
Points: 15.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Craft / Writing
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Innovation in Experiential
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Integrated Campaign
Points: 15.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Online Video / Online-only Video - Single
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Events & Experiential
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Creative Use of Data / Targeting
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Craft - Mobile UX / UI / User Experience
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Digital & Online / Websites & Mobile
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Innovation in Interactive
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Utility / E-Commerce
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Brand Voice
Points: 10.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid Category: Creative Effectiveness / Multi-Country or Global
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Spaces & Immersive / Brand Installations
Points: 2.0
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Innovation in Experiential
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Online Films & Video / Long Form - Single
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Online Video / Online-only Video - Campaign
Points: 2.0
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Publishing / Newspaper - Campaign
Points: 2.0
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami Category: Publishing / Newspaper - Campaign
Points: 2.0
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
Prom King
Agency: MullenLowe / Boston Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami Category: Out-of-Home / Billboards & Transit - Campaign
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Broadcast / Campaign
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Craft / Writing - Campaign
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Category: Social Engagement / Stunts & Activations
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Category: Social Engagement / Stunts & Activations
Points: 2.0